How Facebook (and other social media) has affected the News World

 And what you can do about it

Social Media takes over journalismWe all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach news.

 
News outlets must now find a way ...

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3 New Utah Businesses That Are Doing Marketing Right

Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.

never forget another name, be a shark1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One of the ...

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4 Ways To Build A Better Online Reputation

It’s been said that “a picture is worth 1000 words”, but what if that picture ended up online where the internet never forgets? Online reputation management is a big problem in today’s digital world that businesses need to address. You wouldn’t get caught without a crisis management plan for your business, and you should have the same urgency for a reputation management plan in the online world.

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5 tips to help your company have better content marketing


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1. Set yourself up as an expert-This comes from developing original content for your niche. Make sure that you are the leading expert in your area. Be the first to publish and share new findings with your readers. Make sure the information you do share is top quality and useful.

2. Share how to’s or step-by-step guides- Let’s face it, most people aren’t going to your blog or company web site to ...

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Wall Street Journal – Power-Grid Security Raises Alarm – Big Business Stories 2014

Screenshot 2014-12-31 14.41.09Wall Street Journal is the latest to position SpotterRF compact surveillance radar as a promising solution to growing domestic threats to critical infrastructure. Popular Science and others give these guys kudos for low cost solution for threats that could cost a mint. Here’s what they said:

Armed gunmen attacked a California electrical substation in April 2013, but it wasn’t until 2014 that the power industry confronted its problems with the physical ...

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20 Reasons Why We Love Being a Utah Business

Fall beauty captures UtahThis September, PilmerPR was honored as one of the “Top 20 Public Relations Firms in Utah.” We are proud to have received this award and would like to thank the people of Utah for helping us get there. Below are 20 of the top reasons we love being a Utah Business.

  1.  Low Energy Costs- Utah has one of the lowest energy costs out west and is quickly becoming a leader ...
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5 Small Business Holiday Marketing Strategies

It’s the happiest season of all…and great for business!

Holidays ornaments in stlyeOne thing you can’t afford to save for the last minute this holiday season is your marketing. The holidays are all anyone thinks about come November 1st, so make the most of what everyone is thinking about.  Below find five tips to get your marketing ready for the “most wonderful time of the year.”

1. Make sure to have a ...

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3 Reasons to Stop Publishing Content Without a Visual

Even in grade school, “visual aids” were considered to be the be-all-end-all in what’s cool. Although in most cases target audiences have moved on from elementary school, none of us outgrow that desire to engage our senses when we’re presented with new information. Photographs, illustrations, graphs, infographics, icons, timelines, text art, logos, videos, animations, and countless other forms of visual communication can seriously up the value of your brand’s content.

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RevGen Utah Blasts off to Sales/Marketing Stratosphere

Last night’s RevGen Utah event was one for the record books. Mercato Partners and Adobe know how to throw a party. I was honored just to be among the awesome nominees. Once there, being among these quality “rockstars”, “movers & shakers” in the crowd was amazing and humbling. When nominated for this new and prestigious recognition, I made a deliberate decision to participate, but not to worry about winning. What, you say?

The ...

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