Online PR Marketing Blog - What is Public Relations?

Earth Day – Blue Sky Making a Difference in Green Clean Energy?

Happy Earth Day! I’m cool with marketing this day with other earth-conscious persons. Focusing attention on key sustainability issues today is a very good thing. I’m not keen on greenwashing  (ie. British Petroleum pre-Gulf oil spill disaster). We’ve written a bunch on our rule #1 for companies promoting Corporate Social Responsibility (CSR): “First be Good, Then Talk About It.” So many get the cart before the proverbial horse, doing brilliant marketing with less attention to actually moving the needle ...

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Baby Boomer Entrepreneurs- The oldest, new trend

Older Entrepreneur working The Kauffman Foundation published a study in 2009 that says that “in every single year from 1996 to 2007, Americans    between the ages of 55 and 64 had a higher rate of entrepreneurial activity than those aged 20-34, averaging a rate of    entrepreneurial activity roughly one-third larger than their youngest counterparts.”

The study also points out that:

  • The 20-34 age bracket has the lowest rate of entrepreneurial ...
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3 Digital PR Secrets that Win!

 

PR, especially Digital PR (content marketing + online PR + social networks + visual = AWESOME!) is changing at light speed. We have to evolve with it. This came into focus when I lunched with a former supervisor who helped me get a start in the industry when we both worked for Eric Schmidt while at Novell. She is just getting back into ...

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Success can come from Failure, even in Public Relations

We are all familiar with the old adage, “If at first you don’t succeed, try, try again.” There have been many throughout time that started off as what would be considered a failure. For example, Thomas Edison, failed 1000’s of times while trying to create his light bulb.

Old Fashion LightswitchWhen asked about it by a  reporter, he said, “I have not failed 1,000 times.  I have successfully discovered 1,000 ways ...

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Sochi Games PR Nightmare of Olympic Proportions

Olympic sized Public Relations (PR) is just that…real BIG! So, when something goes wrong on the largest public relations stage, it’s real wrong. But, what’s the real PR lesson here. Is it unfinished hotel rooms for journalists, the very folks that buy virtual ink by the gallon? Did you really think someone wouldn’t Tweet this, Mr Putin. Is it the ghetto without running water across the super highway, just behind that fence that segregates the have tickets from the ...

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Dubai, at the top of the Oil and Gas Industry with SpotterRF

Oil and Gas. We all use them. We ‘gotta have em’. At some level we all seek cleaner ways to use them for a more sustainable planet. Our client SpotterRF recently visited the tip top of the world’s tallest manmade industry, and building, Dubai for the Intersec conference. Joining tens of thousands of conference goers, CEO Logan Harris and his CFO Glory Harris, found a warm reception is a very warm climate. But, let’s learn more about Dubai.

Dubai (/duːˈbaɪ/ doo-by; ...

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DIGIMARCON Sets Sail 6/23 for Savvy Marketers, Sales, & PR Professionals

 

digimarcon-button-1DIGIMARCON Digital Marketing Conference sets sail from June 23rd to 28th, 2014. Presented by Search Experiences, DIGIMARCON 2014 Conference showcases audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.

“We are pumped about the lineup of terrific talent for our unique digital marketing conference,” states Aaron Polmeer, Search Experiences CEO & ...

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1 Million Cups, a Kauffman Labs entrepreneur initiative, launches in Provo, Utah

One Million Cups, a Kauffman Labs initiative bringing together a community of entrepreneurs;  launches the 25th such city in Provo, Utah.

PROVO, Utah – Local community organizers and entrepreneurs, with the assistance of Kauffman Labs, are set to launch the 25th city of its kind here in Provo, Utah.  The launch will be held on Wednesday, January 29th from 9:00 to 10:00 am, at Camp 4 in the Startup Building, ...

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Social Media Policies Prompted by Uncivil, Rude Comments + the Lighter Side

 

Social Media, blogs, and Internet self-publishing have unleashed the public as editor-in-chief of their own comment section for online media.  Much changed from the newspaper one-way push publication of the past, the new media forces editorial-based traditional media to create new policies for dealing with those  blankety-blank comments authored by unfiltered sources.

Whole new PR practices like Online Reputation Management spring from this social phenomenon. Rude behavior is on the rise for some reason as discussed in major media ...

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Snapchat Exposes Soft Underbelly of Online Security-Lessons for Entrepreneurs

Snapchat’s amazing growth to 20 million users is fueled by the disenchantment of young people who don’t like the invasion of their beloved Facebook by older users–especially mom and dad. They want their privacy. They also want to erase the permanancey of their online conversations, creating a safer place to play with friends on the Internet. However, Snapchat’s recent revelation of the theft of 4.6 million user profiles has vaporized the “aura of awesome” around this pre-revenue entrepreneurial startup.

What went ...

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