Press releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks can completely change the game for your organization or leave it in ...Continue Reading → Share
It’s no secret that we love being a Utah business! (Have you seen our 20 reasons we love Utah post?) One of the best things about being snuggled in the silicon slopes is the awesome neighbors we get to see and hear about on a daily basis. We’ve picked our favorite ten businesses to spotlight this week. All of these companies have employed some impressive marketing techniques from community ...Continue Reading → Share
At the end of 2014, Facebook announced that it had an empathy team to help its employees and advertisers realize that the social media sites users’ are actual human beings. Facebook’s director of product design, Margaret Gould Stewart, said, “It’s kind of arrogant to think that the only reason that people exist is to use what you built. They actually have lives, like, outside ...Continue Reading → Share
Something no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always enough to earn you the coverage you deserve. There ...Continue Reading → Share
Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your Continue Reading → Share
And what you can do about it
We all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach news.
News outlets must now find a way ...
Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.
1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One of the ...Continue Reading → Share
It’s been said that “a picture is worth 1000 words”, but what if that picture ended up online where the internet never forgets? Online reputation management is a big problem in today’s digital world that businesses need to address. You wouldn’t get caught without a crisis management plan for your business, and you should have the same urgency for a reputation management plan in the online world.
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1. Set yourself up as an expert-This comes from developing original content for your niche. Make sure that you are the leading expert in your area. Be the first to publish and share new findings with your readers. Make sure the information you do share is top quality and useful.
2. Share how to’s or step-by-step guides- Let’s face it, most people aren’t going to your blog or company web site to ...Continue Reading → Share
Wall Street Journal is the latest to position SpotterRF compact surveillance radar as a promising solution to growing domestic threats to critical infrastructure. Popular Science and others give these guys kudos for low cost solution for threats that could cost a mint. Here’s what they said:
Armed gunmen attacked a California electrical substation in April 2013, but it wasn’t until 2014 that the power industry confronted its problems with the physical ...Continue Reading → Share