7 Tools Every Small Business Should Be Using

Tools for small businessRunning a small business can be stressful enough without having to constantly worry to about every detail. You’ve got a lot to juggle, but there are plenty of programs out there that can make your life easier as a small business owner. Here are five tools that we think every small business should be implementing, because why make things harder than they have to be?

  1. Dropbox- If you aren’t using ...
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5 Tips to Keep Your Startup Rolling

What is a startupYou’ve already taken the plunge and started your dream company, possibly moved out of your home office and have hired more than 10 employees. Congratulations! Now what do you do? Feeling a little lost at this stage of your company’s development is normal. We’ve come up with 5 tips to help you get past this, “Now what?” stage and take your startup to the next level.

  1. Learn from your ...
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7 Steps to Up Your Corporate Social Responsibility Game

In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.

But, graphs or no, the bottom line is this: If the point of starting your business was to find fulfillment and happiness in doing something you love, you should feel Roadmap to good CSR Continue Reading →

How To Tell If Your Public Relations Efforts Are Working

Measuring your effortsWith all the hard work that you’ve put into your marketing and public relations efforts, you want to make sure it is worth it. Measuring public relations efforts can be a tricky and historically has been a sore subject for professionals. It’s hard to quantitatively measure the worth of “good feelings.” But there are many aspects of PR that can, and should, be measured with numbers. With all the readily ...

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Entrepreneur Students Raise Money to Protect Utah Officers

OREM, Utah (ABC 4 Utah) – What started as a class assignment has now turned into a community-wide project.  It is all part of an effort to protect Utah’s abctab3police officers.

Professor John Pilmer challenged his Utah Valley University entrepreneurship class to create their own businesses this semester.

“As part of the requirement for the class, the groups have to actually start and make a profit with a business,” ...

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5 Trends in PR – The Future of Public Relations

What will the future hold? With all the changes in technology and culture in the past 10-15 years it’s no wonder that the face of PR is also adapting. In that time we’ve managed to introduce social media, which has exploded, shift from traditional media consumption to more digital and mobile screens, the presence of online media outlets has exponentially increased and even traditional media itself has morphed to meet the needs ...

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Utah Student 25 Rides Again-BYU Attracts Sharks (Shark Tank)

US25_LogoAttracting sharks (Shark Tank) is a good thing at the 2015 Utah Student 25 gala held in rapidly growing Lehi at Thanksgiving Point’s Show Barn. Electricity fills the air here and the sharks circle in the warm waters of Utah student entrepreneurship. A who’s who of investors, partners, and aspiring business owners all converged here to seize a slice of the American dream.

2014 #1 company, Spencer Quinn of FiberFix gave an update to ...

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How to Make Your Marketing Work for You

where marketing meets strategyMarketing your business can be overwhelming if you don’t have a plan, but it is one of the most important things you can do to move forward in your business. There are a few key tips that can help you make the most of your marketing and make it really work for you.

Tip 1- Do your research: One of the best first steps you can take to making ...

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Digital PR Tidbits and Tactics

Google recently changed their search algorithm–no surprise there. However, after demoting the search value of press releases in the past year or so, they seem to have reversed course–again. PRSA reports that press releases can now appear in search results for news about a company. This puts news postings on PRNewswire, BusinessWire, or PRWeb back in the search results value column. Thanks Google.

Ever thought it would be cool to Tweet live video streams? With Meerkat, that day can be ...

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How to Make the Most of Your Holiday Marketing Strategy

Every year we all look forward to the Holidays. Whether it’s because of the food, fun, or just the occasional reprieve from work, the holidays are generally anticipated by most – and holidays can be a gold mine for your business if you leverage them correctly.  There are many different ways that you can make the most of the holidays, especially ones you didn’t know about! For example, if you are a cupcakery and you aren’t taki Continue Reading →

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