3 Reasons to Stop Publishing Content Without a Visual

Even in grade school, “visual aids” were considered to be the be-all-end-all in what’s cool. Although in most cases target audiences have moved on from elementary school, none of us outgrow that desire to engage our senses when we’re presented with new information. Photographs, illustrations, graphs, infographics, icons, timelines, text art, logos, videos, animations, and countless other forms of visual communication can seriously up the value of your brand’s content.

Why Visuals matter Continue Reading →

RevGen Utah Blasts off to Sales/Marketing Stratosphere

Last night’s RevGen Utah event was one for the record books. Mercato Partners and Adobe know how to throw a party. I was honored just to be among the awesome nominees. Once there, being among these quality “rockstars”, “movers & shakers” in the crowd was amazing and humbling. When nominated for this new and prestigious recognition, I made a deliberate decision to participate, but not to worry about winning. What, you say?

The ...

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Roundtable Business Experts Say Utah Valley on the Rise-We Live in a Postcard

UV Bus Round 1Utah and Utah Valley’s future is bright according to some top gurus of business at the UV Convention Center.

Yesterday, I delayed my morning gym workout to respond to the request to participate on an early morning Utah Valley Business Roundtable hosted by Utah Business Magazine (see their blog). It’s humbling to be asked again to offer my input on the future success of Utah, but especially so considering who sat around ...

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Mark Cuban Waxes Wise for Good Social Media for Personal PR

Mark Cuban was recently featured in an Inc. Magazine YouTube video sharing what he knows about safeguarding your online reputation in Social Media. This caught my eye in part because our company, PilmerPR, is in the Public Relations and Online Reputation Management business. It also caught my eye because of my work this past decade launching around four dozen entrepreneurial startups and helping some, like Mozy, AdvancedMD, and Seastone land in the Inc. 500.

Those issues aside, my 5,000 social ...

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5 Guidelines for Social Media Posts That Hit the Mark

Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.

Obviously, entrepreneurs have a high stake in making the most of their time spent online.While ...

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Top 5 Social Media Tips for Start-Ups

The ever-changing world of social media can be tough to navigate, even for an experienced marketer. For start-up businesses it can seem almost impossible, a necessary evil that can make or break your new business. We want to help! Find five tips below that can help take your social media from being ineffective to your number one source for new business. 

 

The world of social media1. Less can be ...

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VidAngel Raises $600k – Streaming Movies & YouTube Clean-Up App For Families – 125,000 video views 1st Day

VidAngel, a website and web app that allows you to stream movies & watch YouTube without the bosoms, blood, or bad words, raised $600 thousand in seed capital from Alta Ventures and Kickstart Seed Fund. Like an ultimate remote control, VidAngel BETA is now available to give movie and video fans the option to filter out offensive content and still enjoy the genius of Hollywood.

“Consumers are more selective than ever, expecting customized products and services,” stated Paul Ahlstrom, Managing ...

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