Timing Really Is Everything

Timing is everything in marketingIn past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.

Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media posts or when to pitch to the media, but it ...

Continue Reading →

Silicon Slopes Takes Top Spot For Startup Cities

Welcome to UtahUtah has been gaining a lot of national attention lately for its startup growth, entrepreneurial spirit and excellent standard of living. Once again, Utah has made the list for its small business friendly ways. Salt Lake City recently came out as #1 out of 9 Hot Startup Cities That Aren’t San Francisco or New York. Salt Lake and its Utah county neighbor Provo have been noticed for their business ...

Continue Reading →

EPA Public Relations Mine Spill Nightmare – Can They Restore the Faith?

EPAcredibilityGapv2The EPA’s three million gallon mine spill in Colorado is a Public Relations and Crisis Communications nightmare on steroids! Five states, Mexico, river residents, recreation seekers, Native Americans and environmentalists are not writing thank you notes, but are dusting off their lawyers for a decade of repercussions that will likely rival the 1989 Exxon Valdez oil spill in Alaska. If wildlife could write, they would be firing off blazing letters to their congressmen. ...

Continue Reading →

5 Visual Marketing Ideas For Non-Visual Businesses

Think VisualsThe benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can be a ...

Continue Reading →

Marketing to Millennials: 4 Things You Haven’t Tried Yet

The up and coming generationWe’ve heard a lot about Millennials and how they are changing the workforce and business world. This rising generation makes up a full third of the US population, and from teenagers to their mid-30s, they’ve got a lot of buying power. Growing up surrounded by technology and bombarded by messaging of all kinds, they make decisions differently than any previous generation. There’s no way to ignore them, ...

Continue Reading →

3 Secrets to Successful PR Events

logoRecently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help make your event a success:

  1. Find a racehorse and hot topic to ...
Continue Reading →

Lessons Your Small Business can Learn From Prime Day

Amazon Vs WalmartThis week two major corporations, Amazon and Walmart, promised customers sales that would rival Black Friday. Obviously an eye-catching notion for plenty of shoppers across the country, who waited eagerly for the sales to begin. Amazon’s Prime Day was in celebration of the company’s 20th birthday and a way to promote their Prime service while also rewarding current Prime members. Walmart answered this much-hyped sale with their own campaign. ...

Continue Reading →

3 Reasons to Invest In Online Reputation Management Right Now

In today’s world, where most peoplWord travels quicklye get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing in online reputation management is important and worth your time, ...

Continue Reading →

Provo / Orem At the Top Again with Job Growth

The Provo-Orem ValleyThe Provo-Orem area in Utah County has received a lot of attention the past few years. It has been noticed for being small business friendly, having low business cost, being good for business and employees and for being one of the best places to live. All this attention over the past few years has put Provo on the map – and it has done it again. The Provo-Orem area ...

Continue Reading →

5 Ways For Your Brand to Be Remembered

We recently watched Seth Godin’s TED talk about messaging and marketing and pulled some great tips for you to help your brand be remembered. Marketing is constantly evolving to keep up with the fast-paced changing economy of the world. In a culture that is becoming more self-centered, marketing has had to adapt to be relevant. Simply spending millions of dollars on television or radio commercials doesn’t work like it used to.

With DVR and ...

Continue Reading →
Page 1 of 47 12345...»