NEW YORK CITY—ISC EAST—NOV. 15, 2017—SpotterRF, the leader in low cost compact surveillance radar (CSR) today was named “Best UAV Perimeter Protection Solution” by the ASTORS Homeland Security Awards Program at ISC East in New York City. This recognition comes with the recent introduction of SpotterRF A-series radar, a textbook sized, solid state radar with a larger coverage area ...Continue Reading → Share
Benefit LLC: To Be or Not to Be
John Pilmer, CEO, PilmerPR, LLC Sep 14, 2017
Corporate Social Responsibility (CSR) and Corporate Citizenship are popular current watchwords, the ignorance of which may cost your company customers. Paying attention to the triple bottom line of “people—planet—profits” is important for good business. One outgrowth of this market shift has been the adoption of the designation of ...Continue Reading → Share
The public relations fiasco that is United Airlines recent “re-accommodation” of an Asian doctor is costing them market value to the tune of near a $billion U.S. The PR ripple effect of this reputation management failure will keep on giving for years perhaps in ways we can only imagine. United’s 2nd largest market, China, reacted with 100 million comments in their Twitter alternative, Weibo. The resulting call for boycott may leave plenty of room for United staff to sit on ...Continue Reading → Share
Corporate social Responsibility is an incredibly important part of your business. One of the best ways to get involved in your community is to partner with a local charity for an event. Doing so shows the community that you care about more than money. Find a charity that supports what you believe in and help them achieve their goals.
Recently PilmerPR helped sponsor a backyard concert for the Blue Haven Foundation. The Blue Haven Foundation works to help the spouses of law ...Continue Reading → Share
Your reputation matters. Everyone knows that. No matter who you are you need to worry about what the public thinks. With online reviews and social media it is now easier than ever for an angry consumer to share with the world how bad their experience was with your establishment. There is no longer a difference between reputation and online reputation. They are ...Continue Reading → Share
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Today’s culture moves on so quickly from one thing to the next that it is nearly impossible to keep the attention of consumers. Despite these changes, earned media remains one of the most effective ways to convince consumers that your product or service is the best. If you aren’t careful and effective with your earned media then your sales will spike for a few days and then drop off. ...
Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.
Earth Day was created more than ...Continue Reading → Share
Millennials can be difficult for many brands to reach – and if you want to stay in business you need to reach them. The secret is to go where they are. According to eMarketer, 71% of people between age 18 and 29 are actively using Snapchat. This new and rising platform can be an incredibly powerful tool for brands to reach people on a personal level. Here are some of the top ...Continue Reading → Share
Social media is great because of its ability to spread a message to millions of people in just mere minutes. But it’s a double-edged sword that can either hurt or help you. When used properly it can grow your business exponentially, but when used incorrectly it can destroy your reputation in a heartbeat. Negativity spreads at least twice as fast as positivity. Don’t become a punch line on late night TV because you messed up a social ...Continue Reading → Share
In an increasingly online world the skills required for a Public Relations professional have significantly evolved from what they used to be. We no longer do all of our work in the newspaper and telephone conversations are becoming a thing of yesteryear. These five skills will help you take your PR from the 1920’s to the future and ensure your success.
- Web Skills: With almost half of the world’s population online now it is an absolute essential that every PR professional ...