The Provo-Orem area in Utah County has received a lot of attention the past few years. It has been noticed for being small business friendly, having low business cost, being good for business and employees and for being one of the best places to live. All this attention over the past few years has put Provo on the map – and it has done it again. The Provo-Orem area ...Continue Reading → Share
We recently watched Seth Godin’s TED talk about messaging and marketing and pulled some great tips for you to help your brand be remembered. Marketing is constantly evolving to keep up with the fast-paced changing economy of the world. In a culture that is becoming more self-centered, marketing has had to adapt to be relevant. Simply spending millions of dollars on television or radio commercials doesn’t work like it used to.
With DVR and ...Continue Reading → Share
One of our favorite things about being a Utah business is the wonderful sense of community. Being in a place where individuals and businesses come together to better their community gives a strong sense of purpose and identity. Our CEO and founder, John Pilmer (the guy in the black hat), performed with his band, Bright Messy World, in the Food and Care Coalition’s Family ...Continue Reading → Share
Despite the changes that have come to business with the advent of new technologies over the years, there are some public relations staples that have stood the test of time. The press release has been in use since the early 1900s, and is still a great way to get results. Direct to consumer marketing has been prevalent since the invention of the printing press, and only spread with the advent ...Continue Reading → Share
English has been dubbed, the world’s “most influential language” due to the large number of people (around 360 million) and countries that speak it. As the world’s most influential language, we’d like to hope that the correct usage of the language is a high priority. Unfortunately, it seems that just the opposite has occurred. The English language is constantly being butchered and has regressed significantly over the years. Think of how hard it is to understand early English literature ...Continue Reading → Share
As a small business owner, you want to make sure that your marketing efforts are worth the effort. Time is not something you can afford to waste and mistakes can be costly. We’ve come up with 6 ways to help ensure you are getting the most out of your user engagement in the social media world.
- Consistently produce quality content- The social sphere is constantly on the move and your news ...
Running a small business can be stressful enough without having to constantly worry to about every detail. You’ve got a lot to juggle, but there are plenty of programs out there that can make your life easier as a small business owner. Here are five tools that we think every small business should be implementing, because why make things harder than they have to be?
- Dropbox- If you aren’t using ...
You’ve already taken the plunge and started your dream company, possibly moved out of your home office and have hired more than 10 employees. Congratulations! Now what do you do? Feeling a little lost at this stage of your company’s development is normal. We’ve come up with 5 tips to help you get past this, “Now what?” stage and take your startup to the next level.
- Learn from your ...
In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.
With all the hard work that you’ve put into your marketing and public relations efforts, you want to make sure it is worth it. Measuring public relations efforts can be a tricky and historically has been a sore subject for professionals. It’s hard to quantitatively measure the worth of “good feelings.” But there are many aspects of PR that can, and should, be measured with numbers. With all the readily ...Continue Reading → Share