My Toughest Week in PR

We recently passed that fateful date when we pause to remember 9-11 heroes and seek to learn from our past. Where were you on that day? Does it dishonor the memory of those fallen to hand the PR microphone in the U.S. today to one who seeks to do a public relations whitewash of his words and deeds against people of goodwill everywhere? 

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Is KSL Radio Making PR Blunder ala Coke or Apple?

Several years ago Coca Cola made a “Classic” big branding boo boo when they dropped their original recipe in favor of New Coke, promising a superior Coke experience. They misread the market and the subsequent public relations and customer backlash cost them serious market share to Pepsi. They brought back the original Coke, but not the market share. Apple’s recent iPhone price reduction backlash ...

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