Governments and companies are jostling for position in the areas of corporate social responsibility, clean energy, and green. Visionary players rightfully recognize the urgent need to clean up the environment, reduce oil dependency, and create a sustainable future for the rising generation. Savvy investors are pouring billions into companies and states that are serious about eco-innovation. In their haste though we’ve seen greenwashing and unmet expectations as organizations and their spokespersons rush to theContinue Reading → Share
Editors take just a minute or two to read your business news pitch. They may only read the headline, or if you’re lucky, they’ll get through a few sentences. If you have compelling news written clearly and succinctly, they may even read a few paragraphs.
The February issue of PR Tactics featured an article on brevity written by ...Continue Reading → Share
The Race for 2008 is uncovering an excellent case study in using social media in SEO public relations campaigns. Political campaigns use advertising, public relations and marketing tactics to garner support across the nation. This year, every candidate has utilized social media as part of a coordinated campaign. And although the candidates spend millions of dollars, some of ...Continue Reading → Share
An article at CFO.com suggests the cleantech sector is a “bubble”, which is to suggest that the sector will implode at some point. That seems pretty short-sighted to me like saying “the global market for computers is about 5” back in the early days of that industry.
Cleantech will definitely have stock value corrections like any new sector, but you just need to understand the soon to ...Continue Reading → Share
When Marriott Alumni Magazine called asking to do a profile on me and PilmerPR I was flattered. When I saw the hard copy issue with our story sandwiched between stories on Stephen R. Covey and Bart Oates, I was humbled. In 1982 entering the Business Management program at BYU seemed like a good idea, but my mind was greatly unsettled as to the final direction of my career. That career has had some interesting ...Continue Reading → Share