When PilmerPR has the chance to represent a truly great Green company, the feeling is terrific. Green PR is a passion for us and helping start a revolution in recovered energy power generation is a lot of fun. ElectraTherm is a startup with huge potential. Today, they are making the following announcement: Continue Reading → Share
Staying on message is a key skill for effective public relations. When speaking to the media, corporate spokespersons should have clear, concise messages (no more than 3-5) that are repeated throughout the interview. Restating the messages increases the chance they will end up in print and not on the cutting room floor.
Here’s a good example from ...Continue Reading → Share
Many of my best life lessons have come from watching children. However, I was a bit surprised to open YouTube to find one of the most compelling environmental speeches of our day was given by a 13 year old. Watch for these 4 B’s in this young spokesperson prodigy.
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My son suggested that I should avoid an Earth Day blog entry about “Green” since “da man” would expect me to do it that day. His point being that too much of Green is feigned and we should be environmentally sustainable and exhibit corporate social responsibility 365 days a year. With that said, the week ...Continue Reading → Share