It Ain't Easy Being Green

The press is now asking questions regarding the energy debt amassed in the creation of cleantech products. Energy consumption during silicon manufacture has brought this issue to the fore as experts recognize the large energy debt created by the manufacturing process for current solar photovoltaic panels. As a result, other “green” power technologies have been asked to account for the power consumed in the manufacture, shipping, and installation of products.  

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Sound Sustainability Strategy

Reading an article on Wal-Mart’s “sustainability” progress report reminded me of the concerns some companies have expressed about claiming to be Green “to early”. While I’m a huge proponent of avoiding the perception of greenwashing, the Wal-Mart approach makes sense for Green PR. Announce sustainable Green objectives, and then announce measurable organizational progress against the objectives. This builds credibility and goodwill, while appropriately publicizing your efforts in sustainability. Remember to invest more ...

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Whale Watching turns to recurring PR nightmare in Web 2.0 World

Back in November 1970, Oregon’s Highway Division tried to dispose of a 45-foot-long whale carcass by blowing it up using a half-ton of dynamite. Since all area beaches are under the jurisdiction of the state Parks and Recreation Department, responsibility for disposing of the carcass fell upon the Oregon Department of Transportation. Needless to say, the plan went amiss when pieces went soaring through the air toward curious onlookers and created one of the most memorable ...

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