What Facebook, BP and Microsoft Teach Us About "Unspoken Messages"

You heard it as a child: “Actions speak louder than words.” The same is true in public relations. Crafted statements and press releases can be effective communication tools only as far as they match reality.

Facebook is a recent example. Despite their continual claims that user privacy was important, they gradually loosened the privacy restrictions, making status updates publicly visible and sharing likes/dislikes with third-party sites by default. Only when users revolted would they temporarily step back, as they are ...

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Utah’s Bright Business Horizon

Some doom and gloom still swirls around the struggling world economy. Europe is reeling from the after effects of Grecian formula fiscal mismanagement – now coming home to roost. As the Icelandic volcano spews toxic ash across the world, business disruption is dropping financial hardship on airlines, affected companies, and countries. The emerging Gulf oil disaster is sending out waves of financial loses yet counted.

In the midst of such disruption, there is good ...

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Zinch is Synch for Success in Student Social Media

Think LinkedIn for teens. Zinch launched in 2007 with the intention of better connecting aspiring college entrants with schools. Today at UVEF, founder Brad Hagen reported impressive demand for Zinch with 800 schools (universities/colleges) on board and 2.5 million student profiles online. Yes, I said million. Does that rock your world or what?!

Brad reported that while only 10% of high schoolers used social ...

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Utah Economy on the Grow?

On the same May day that the stock market took a steep one-day dive, investors heard from Utah-based REIC that the company had upgraded their five-year forecast, doubling estimates for growth and income. With expansion into 15 other states and new real estate education products, they heard that the company hired 35 people in 2009 and plans similar new jobs in 2010.

Listen: Steve ...

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Utah Genius Awards – Salt Lake Squeaks by Utah Valley in Patent Race

Some pretty smart people were among the winners at today’s UTAH GENIUS awards. UTAH GENIUS recognizes the creative people, companies and cities behind Utah’s economy. The awards are based on objective statistics, so we know that the people recognized are high performers.

Salt Lake squeaked by Utah Valley (Provo/Orem) with 279 and 216 patents, respectively. Patent award recipient, US Synthetic, says the patent process costs a minimum of $15,000 depending on many variables.  On the low end, that’s $1.4M just for ...

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PR 101, Part 2 of 10: Press Releases

There’s a war in the communications world, right now, between the terms “press release” and “news release.”

Though the former phrase is still common, and may accurately describe the release’s purpose, others argue it is a relic of the pre-internet era. The Web has made releases instantly available to the world, and not just press. Many times, PilmerPR team members have browsed news online, ...

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