Independence Day is a great holiday – parades, BBQ, sun, games, family, chillin’. Yet, it has roots in something so much more fundamental to our way of life. The intended message of this celebration included the Founding Fathers’ vision for a country that was set apart from every other. They wanted us to remember that freedom is not free and that we all have a responsibility to ...Continue Reading → Share
If President Obama had wanted to keep McChrystal in charge in Afghanistan, as a PR advisor I would write his speech as follows:
“Good morning, ladies and gentleman. Much has been said about recent comments and the ripple effects stemming from comments to the press by General McChrystal, who stands now by my side. The General and I have had frank and direct conversation regarding the issues at hand, which include the support of our Constitutional chain of command. The ...Continue Reading → Share
Many revolutionary ideas come into the market, and then die from “lack of demand.” The problem is not a bad idea, nor that demand does not exist. Too often, the problem is a failure to reach the audience that demands it.
The Internet is making it easier than ever to find your market, but harder to compete. When consumers are flooded with many companies vying for their attention, repetition ...Continue Reading → Share
If a bomb went off in your backyard, would you know it? How about if that bomb was an explosion that took place on the internet and the wider it spread the more damage it did to your business and your brand. When would you hear about it?
Organizations of all types and sizes are finding they have to monitor their online reputation closer than ever before. ...Continue Reading → Share
The UVEF funding panel discussion was attended by around 65 eager entrepreneur types who lingered well after the event to connect. Led by Brock Blake, CEO of FundingUniverse, this was a perfect group of experts for our audience at various stages of development.
You’ve spent time and money planning a public relations campaign, with press releases and social media involvement, and now you need a way to measure its effectiveness. The problem is compounded when you notice there’s little money left for high-budget tools like surveys and ad-equivalency evaluations.
Does this sound familiar?
In Part 4 of 10 of PilmerPR’s “PR 101″ webinar, John Pilmer lists the simple (often ...Continue Reading → Share
PilmerPR prides itself in helping Green businesses gain local, national and international attention for their innovations. Over the past couple of months, PilmerPR has helped one such local company get attention for its new products.
As the economy begins to recover, Orem-based ILLUMRA, a producer of wireless battery-free controls, announced it has hired four new employees, and is further expanding into the $470 billion European electronics market.
“We have been watching these folks for months as they have started to ...Continue Reading → Share