Sports Icons make great role models-when they behave. Paul Kruger of the Baltimore Ravens brings his posse of players together for the Kruger Care Foundation Classic to raise tens of thousands for those in need. This is Social Responsibility (CSR) at its best…Continue Reading → Share
Just when you think you’ve seen the end of the road for a product’s life cycle, in walks an entrepreneur with a new twist. That certainly seems the way it is in the soap business. When I was a teen, Mom used to buy Irish Spring deodorant soap. I’m not sure if that is because we “stank” so bad after football practice or because there was no Scottish Spring – Pilmers are Scots. For everyday use to moisturize in Utah’s ...Continue Reading → Share
A recent article in Corporate Responsibility Magazine caught my eye. It addresses well the dilemma faced by every good corporate citizen. That is “when” or “if” a company should draw attention to its own sustainable practices affecting people and the planet. It’s written by Stephen Jordan, executive director of the U.S. Chamber of Commerce Business Civic Leadership Center, which makes him a credible witness to me.
Here’s an excerpt on the benefits of CSR recognition:
Recognition and lists are a ...Continue Reading → Share
Crowdsourcing is changing the way entrepreneurs launch new businesses (see Kickstarter), but it is also changing the way people comment, speak out, protest, revolt, unite, and…change the world.
In a board meeting of entrepreneurial leaders (UVEF) recently, we discussed the coming advent of Crowdfunding as covered by the JOBS Act (see Forbes article) going into law January 2013. Just consider the way Investor Relations will be turned on its head for small companies coming out of the ...Continue Reading → Share
Public Relations for Business-to-Business clients differs significantly from PR for Business-to-Consumer companies. However, with the explosion of social networking and online resources, both can benefit from new ways of looking at public relations and marketing. Here are top tips for your online presence:
1) Create cool content: This maxim hasn’t changed since the invention of the printing press. While there are millions of websites and other options for relieving the customer pain or problem your product confronts, your ...Continue Reading → Share