Fast Company confirms what our Online PR firm, PilmerPR has tracked for years. Savvy companies use video to draw a crowd. Not just any crowd, they use video strategy relevant to their target market. As YouTube was just getting their legs under them, low resolution video that didn’t look too polished was actually more favorable than big production numbers that smacked of marketing. Now, however, with the low ...Continue Reading → Share
87% of U.S. Airports have NO Perimeter Security Assessment. TSA pushes the problem to local law enforcement. Law enforcement points back at the TSA. So, while airports frisk grandma and spend half a billion dollars on full body scanners at the front door, who’s watching the back door for threats?
Congressman Jason Chaffetz addresses this threat head on: video
St. George airport almost lost a $20 million airplane when they could have spent less than $150k and prevented the perimeter ...Continue Reading → Share
When was asked to serve as Communications* Chair on the board for the Utah Valley Entrepreneurial Forum (UVEF) in 2005, I had no idea the cool ride I was in for, learning from dynamic start-up entrepreneurs and mentors from across the state. Today, I attended my 8th UVEF Top 25 Under 5 awards. Interesting to note, when UVEF started its ...Continue Reading → Share
In Public Relations and communications words matter. This may seem self evident, yet, we see huge differences of opinion and great chasms open, due to vast variation of definition. Take the the term “healthcare tax” for example. The fist fight over definition on this one went through the Supreme Court and still enters “extra rounds” as the Obama Administration tries still ...Continue Reading → Share