social media PR moxie, and the connections in crisis management planning to garner 4M Twitter hits (in 24 hours leading up to impact), shut down Broadway and the world’s largest stock exchange, cancel 15,000 flights at major airports, ...Continue Reading → Share
In my public relations and Utah marketing work with PilmerPR, I’ve passed a hundred times by the business park area where Ancestry.com, Vivint, TNI, and a hundred other emerging entrepreneurial companies started. I’ve done PR consulting and media relations for many of them. This week Forbes, among many others, reported that Utah-headquartered genealogy software firm Ancestry.com entered an agreement to be acquired by ...Continue Reading → Share
Update: Sun Nov 11, 9p Eastern, National Geographic airs Space Dive
As of the end of 2011, Red Bull employed 8,294 people in 164 countries.
A total of 4.631 billion cans of Red Bull were sold worldwide in 2011.
Denmark, Norway, & France have banned the sale of Red Bull.
Caffeine content per serving: 8oz-80mg (Coke ...Continue Reading → Share
Environmental PR Primer:
Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.
Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:
$17.99 Ahi Tuna
One of the biggest challenges for companies doing Public Relations is the magic of successful press pitching. My PR heroes and our firm’s more valued staff have included some of the great media pitchers of our day. What’s their secret sauce? Below is another review of the magic. These pitching tactics have landed our media relations clients ...Continue Reading → Share