Hats and Helmets off to Y Mountain / BYU

Y Mountain and Brigham Young University (BYU) first came into my view as a new missionary riding a bus into Utah Valley  in 1980. The giant letter, taller than a football field length, seemed a homecoming beacon leading me closer to that day’s destiny  – the MTC. The immaculate BYU campus unfolded before me that day and left an indelible impression.

The Y next entered my life as ...

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College Entrepreneurs Rock – even under water…

…And the judges say Underwater Audio is #1 among the Utah Student 25 entrepreneurs for 2013.  What Captain Nemo of Jules Verne’s 20k Leagues Under the Sea would have given for one of  these? More recently, I wonder how Michael Phelps would look jammin’ with this in the pool?

Underwater Audio takes iPod Shuffles from Apple and waterproofs them using a unique, proprietary process. Swimmers love how Underwater Audio’s waterproof iPod makes those boring laps fly by! In less than two ...

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Content Marketing, Blogging, SEO, & PR are Close Cousins

Content Marketing, Article Marketing, Product Marketing–they’re all connected. The language of business success. Where are companies finding this success? It’s not a simple answer, but a lot more people are asking, What is a blog?  “How do I blog?  Why do I need to pitch bloggers and do guest blogs. As a component in a well crafted public ...

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Scott Petersen: “Message to Garcia” Still Resonates as Vital Business Principle

At a Utah Tech Council (UTC) event at Rees Capital (Amy Rees), I sat at the feet of Scott Petersen and John Richards from the BYU Center for Entrepreneurship. They refined my understanding of the proven principles taught in Nail It Then Scale It (Paul Ahlstrom & Nathan Furr), Business Model Generation (Alex Osterwalder), among ...

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