PR in the News – Re: Terrorism – Ignorance is Bliss

When it comes to terrorism, “ignorance is bliss.” That is the PR in the news from the Associated Press speaking to a Michigan Chamber of Commerce representative regarding where explosive materials are stored in the town of Shelby.  As President Obama follows his public relations script, directing that the war on terror must end, homeland terror threats appear very real if you pull back the sheets.

The AP reports that even post 9/11, even post Timothy McVeigh and ...

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Google Glasses PR Online at Full Throttle – Available at Costco?

Google Glasses  PR Online has a full head of steam! As a tech public relations firm, it’s fun to watch really great companies roll out new product promo. More hype than real value in some cases, the focused energy behind Google Glasses will yet be judged by history as Awesome or Awful. Since in my 2008  novel release Green SpinI included a projected 2016  use of this technology, I’m not too surprised or wowed–yet.

In the book, I ...

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Social Media PR: Utilizing The World’s Largest Online Focus Group

PilmerPRIn years past, social media was viewed as a means for expressing oneself and saying whatever came to mind so others could hear. Sounds like something teenagers would latch onto, right? Phrases like “social media PR” were not even considered and that was just the way things were. Today social media is used as the same babbling platform on one front but a powerful business tool on another. In fact, the fastest ...

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5 Ways to Get in the News – Ignore at Your Own Risk

In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to fruition is ...

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SpotterRF provides “Eyes” for Mobile Force Protection Training at Camp Williams

Mobile Force Protection gets new “eyes” from SpotterRF:

TAMPA, FL—SOFIC—May 14, 2013—The United States spends $1.2 million to send one soldier to serve in Afghanistan for one year*. To protect these warfighters, SpotterRF worked with Camp Williams, Utah in recent exercises to train operators on the use of a compact radar system that cost less than $30,000 with only a 3lb battery and ...

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Todd Pedersen of Vivint adds Shark Tank feel to 1st UVEF “Todd’s Top Ten” crowd pitch event

Thanks to Todd Pedersen, Vivint, City of Provo, & the Utah Valley Entrepreneurial Forum (UVEF) for a cool Shark Tank -like event! DAILY HERALD story & VIDEO.

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After the smoke cleared the room, the young entrepreneurial sharpshooters of LunchBox held the coveted UVEF Top Gun trophy in-hand.  Such was the “OK Corral” shootout atmosphere of the first annual “Todd’s Top Ten” crowd pitch event presented by UVEF.

In a room full of investors, entrepreneurs, and over ...

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Mother’s Day – Pinterest was made for your day, Mom

Pinterest is definitely targeted at the female demographic, although that may change over time. If ever a social media aligned perfectly with a holiday, Pinterest was made for Mother’s Day. You will see a bunch of related graphics celebrating this special day in the next week or so. Here’s one from our client Prolacta, remembering that preemies in neonatal intensive care units (NICU) have mommies too. These moms are under a great deal of stress and could use a ...

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Honeybee Public Relations & Social Responsibility – Why Should You Care?

Social Responsibility (CSR) Alert: Do you hear the growing buzz about bees in the news? Why should you care? Well, I volunteer to represent this lowly insect for a few minutes. Experts have dramatically cranked up the news volume reporting drastically reduced honeybee populations. This is a growing problem. Following a slow decades long decline in honeybee populations,  2012 ...

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Awards Build the Story & the Brand – Emerging Company Public Relations Strategies

Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” emerging ...

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