Local First Poll – Is there a buying trend here?

Local First, a Utah non-profit, in a recent study found that for every dollar spent at a local business, approximately 55.3% of that money was redistributed into the local economy as opposed to only 13.6% when that money was spent at a national chain. That means more money for schools, roads, infrastructure, and other stuff in our towns.

Please give us some quick anonymous feedback on your buying patterns:

Feel free to comment with other thoughts on what ...

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Content Marketing -2 Winning Strategies-Any Season-Including Halloween

Great Content Marketing strategies are…

the pumpkin in pumpkin pie, the Z in Zombie, the sweet in Halloween candy, the content in content marketing. As Google and other search sites put a stake through the heart of time tested marketing methods that “game” the SEO system, the power of the written word have regained its rightful throne. So, if your job includes driving monster web traffic, you will appreciate these well-carved power PR points.

1 -Don’t pinch pennies on content creation

Many ...

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Corporate Social Responsibility (CSR): How you can do it

Corporate Social Responsibility  (CSR): How you can do it – Part III  originally appeared in Utah Business Magazine blog:

The secret to effective Corporate Social Responsibility (CSR) is planning. Integrate CSR into organization’s business model for best results. The benefits from your CSR campaign may come in the form of increased profits, an increased positive company perception, or approval from the community through increased goodwill ...

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Senior Software Engineer / Computer Programmer – I found one!

Since my first days working in tech companies, there has been a shortage of great computer programmers in the U.S.  Even more so here in the Silicon Slopes of Utah.  So, the hundreds of technology companies here are on the hunt for senior programming help in every tech fishing hole.  New entrepreneur startups and investors say that a great software engineer is the hardest person to find for the A-Team.

Finding one is like catching that 10 pound large mouth bass ...

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Entrepreneurs Face Fear, Failure and Keep Going!

Entrepreneurs, like everyone else face fear on a regular basis. Domo CEO Josh James, who sold his company Omniture for $1.6 billion once confessed to being curled up on the floor at home, overcome by the magnitude of his perceived failure. With a kick in the pants from his awesome spouse, he eventually found his footing and his legendary success. So, what makes the successful entrepreneur able to face down fear of failure?

Some say an entrepreneur must develop a ...

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Crisis Communications: Peanuts, Layoffs & Politics

This Crisis Communications Series was originally published in Utah Business Magazine blog:

 

 

Peanuts, Layoffs, and Politics:  Crisis Communications Part 1

Headline News: Peanut product recalls, record job layoffs, and an impeached governor caught auctioning off a U.S. Senate seat.  The media is full of savvy reporters waiting to uncover the next big scandal or disaster.  This crisis communications series will provide insight in how to safeguard your organization against reputation disasters after an ...

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Your Reputation Management and Listening to Customers

Your Reputation Management and Listening to Customers originally appeared in the Utah Business Blog for Utah Business Magazine:

If a bomb went off in your backyard, would you know it? How about if that bomb was an explosion that took place on the internet and the wider it spread the more damage it did to your business and your brand. When would you hear about it?

Organizations of ...

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Sandra Bullock in Movie Gravity – Too Little Too Late for NASA PR – Fed Shutdown

The irony of this week’s opening of the movie Gravity starring Sandra Bullock, George Clooney, and Ed Harris is just, well, “out of this world. ” Unintentionally timed by public relations wonks to match up with this week’s furlough of 97% of NASA employees is nothing short of amazing.  As Hollywood’s magic PR campaign and star power launch the movie  to earth orbiting heights, the real U.S. space program appears to be burning up upon re-entry.

Deemed “nonessential” ...

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