Shark Tank Takes on Yet Another Utah Startup – Crio Bru’s PR Win

Shark Tank just aired with yet another Utah startup on deck – Crio Bru ( www.criobru.com ). Kisstixx, PowerPot, Scan, and others have preceded them. They represent amazing home grown entrepreneurs born in the amazing startup ecosystem that is Utah, ranked as a top state to grow a business. As a 10 year business success with PilmerPR, a board member of Utah Valley Entrepreneurial Forum (UVEF), co-founder ...

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Earth Day – Blue Sky Making a Difference in Green Clean Energy?

Happy Earth Day! I’m cool with marketing this day with other earth-conscious persons. Focusing attention on key sustainability issues today is a very good thing. I’m not keen on greenwashing  (ie. British Petroleum pre-Gulf oil spill disaster). We’ve written a bunch on our rule #1 for companies promoting Corporate Social Responsibility (CSR): “First be Good, Then Talk About It.” So many get the cart before the proverbial horse, doing brilliant marketing with less attention to actually moving the needle ...

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Baby Boomer Entrepreneurs- The oldest, new trend

Older Entrepreneur working The Kauffman Foundation published a study in 2009 that says that “in every single year from 1996 to 2007, Americans    between the ages of 55 and 64 had a higher rate of entrepreneurial activity than those aged 20-34, averaging a rate of    entrepreneurial activity roughly one-third larger than their youngest counterparts.”

The study also points out ...

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