Timing Really Is Everything

Timing is everything in marketingIn past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.

Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media posts or ...

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Silicon Slopes Takes Top Spot For Startup Cities

Welcome to UtahUtah has been gaining a lot of national attention lately for its startup growth, entrepreneurial spirit and excellent standard of living. Once again, Utah has made the list for its small business friendly ways. Salt Lake City recently came out as #1 out of 9 Hot Startup Cities That Aren’t San Francisco or New York. Salt Lake and its Utah county ...

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EPA Public Relations Mine Spill Nightmare – Can They Restore the Faith?

EPAcredibilityGapv2The EPA’s three million gallon mine spill in Colorado is a Public Relations and Crisis Communications nightmare on steroids! Five states, Mexico, river residents, recreation seekers, Native Americans and environmentalists are not writing thank you notes, but are dusting off their lawyers for a decade of repercussions that will likely rival the 1989 Exxon Valdez oil spill in Alaska. If wildlife could write, they would be firing off blazing letters to their congressmen. ...

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5 Visual Marketing Ideas For Non-Visual Businesses

Think VisualsThe benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can be a ...

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