Trend Watch: In 2016, Influencer Marketing Will Shine

2016 Marketing Trends

As the year draws to a close, most of our clients are already planning January press releases, events, product launches, and trade shows. In the age of Adblock, on-demand television, and online newspapers, traditional advertising simply won’t cut it. Earned media remains one of the best ways to reach and motivate your audience. To stay ahead of the curve in 2016, one ...

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3 Reasons to Invest in the Design of Your Business

Design For Business

Think about the top 3-5 brands in your field. Regardless of what you sell, odds are that the most competitive, wide-reaching brands have a single thing in common: great design. In tech, Apple revolutionized the personal computer business with the concept of sleek, stylish, user-friendly laptops. The iconic Coca-Cola logo is just one aspect of the beverage titan’s airtight brand ...

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7 Visual Marketing Tools For Your Small Business

As the year winds down, business owners are busily planning for the year to come. This year, visual marketing came to the forefront of strategy, and in 2016 it will become even more important. Leaving out visual aspects to your advertising, social media, email, web, and PR campaigns with mean a smaller return on your investment, and no one wants that. With visual marketing becoming so crucial, small business owners are starting to rely more and more on outside ...

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