Four Tips for After the Press


Today’s culture moves on so quickly from one thing to the next that it is nearly impossible to keep the attention of consumers. Despite these changes, earned media remains one of the most effective ways to convince consumers that your product or service is the best. If you aren’t careful and effective with your earned media then your sales will spike for a few days and then drop off. ...

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Three Reasons To Talk About Yourself on Earth Day

Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.

Earth Day was created more than ...

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Snapchat Lessons Learned From Three Top Brands

Millennials can be difficult for many brands to reach – and if you want to stay in business you need to reach them. The secret is to go where they are. According to eMarketer, 71% of people between age 18 and 29 are actively using Snapchat. This new and rising platform can be an incredibly powerful tool for brands to reach people on a personal level. Here are some of the top ...

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3 Lessons Learned from Awful Social Media Blunders

Social media is great because of its ability to spread a message to millions of people in just mere minutes. But it’s a double-edged sword that can either hurt or help you. When used properly it can grow your business exponentially, but when used incorrectly it can destroy your reputation in a heartbeat. Negativity spreads at least twice as fast as positivity. Don’t become a punch line on late night TV because you messed up a social ...

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Top 5 Skills for the Modern PR Professional

In an increasingly online world the skills required for a Public Relations professional have significantly evolved from what they used to be. We no longer do all of our work in the newspaper and telephone conversations are becoming a thing of yesteryear. These five skills will help you take your PR from the 1920’s to the future and ensure your success.

  1. Web Skills: With almost half of the world’s population online now it is an absolute essential that every PR professional ...
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