Pilmer 1st Day on the Job as UVEF Chairman – Gary Rhoads Brings "A" Game

gary20rhodes2002Today was my first luncheon as UVEF 2010 chairman. Today’s excellent UVEF speaker was Gary Rhoads, PhD in Marketing , Stephen Mack Covey Professor of Marketing, and Director of the Entrepreneurship Center at Brigham Young University.  He discussed powerful concepts from his new book BoomStartSuper Laws of Successful Entrepreneurs.  BoomStart identifies why many start-up companies fail in their first 2 years of business because they spend millions of dollars on traditional marketing tactics that simply don’t work.

Here are just a couple.

Sharpen the Angle. Dimensions of increasing the angle of attack for a new project or service include:

Customers must have a Need to Believe your message. Big perceived problem equals big opportunity.

You must give the customer a Reason to Believe. Make it easy for them to see why they need your stuff.

Blow Away Expectations.  You must demonstrate superior value . Focus on dominating in one area first.

You must make a Unique Claim about your product or service.  This can neutralize the competition.

UVEF will soon make audio of today’s terrific presentation available at www.uvef.net

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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