Today was my first luncheon as UVEF 2010 chairman. Today’s excellent UVEF speaker was Gary Rhoads, PhD in Marketing , Stephen Mack Covey Professor of Marketing, and Director of the Entrepreneurship Center at Brigham Young University. He discussed powerful concepts from his new book BoomStart: Super Laws of Successful Entrepreneurs. BoomStart identifies why many start-up companies fail in their first 2 years of business because they spend millions of dollars on traditional marketing tactics that simply don’t work.
Here are just a couple.
Sharpen the Angle. Dimensions of increasing the angle of attack for a new project or service include:
Customers must have a Need to Believe your message. Big perceived problem equals big opportunity.
You must give the customer a Reason to Believe. Make it easy for them to see why they need your stuff.
Blow Away Expectations. You must demonstrate superior value . Focus on dominating in one area first.
You must make a Unique Claim about your product or service. This can neutralize the competition.
UVEF will soon make audio of today’s terrific presentation available at www.uvef.netShare