Christian Science Monitor – print edition folds

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Demand for online news is exploding. Social Media is a major cause and beneficiary of this trend. Traditional daily newspapers have scrambled to stay relevant with new interactive online editions. PR News reports that that 30% of blog readers spend most of their time reading news/current affairs blogs, one form of the “new media.”  A couple of years back the Boston Herald reported potentially cancelling its print edition if current trends to online subscribers continued.

Well, the Chrisitan Science Monitor beat them to it. In 2009, the Monitor will become the first nationally circulated newspaper to replace its daily print edition with its website. This is hugely significant for PR campaigns everywhere. To remain relevant business public relations plans must transition to web based news focus and the two way social media expectations of consumers. 

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

Comments

  1. Allison  October 29, 2008

    I think this is the first of many announcements over the next few years. As you mentioned, the challenge will be to convince PR clients that online media hits are now just as, or more, valuable than print clips.

    reply

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