Demand for online news is exploding. Social Media is a major cause and beneficiary of this trend. Traditional daily newspapers have scrambled to stay relevant with new interactive online editions. PR News reports that that 30% of blog readers spend most of their time reading news/current affairs blogs, one form of the “new media.” A couple of years back the Boston Herald reported potentially cancelling its print edition if current trends to online subscribers continued.
Well, the Chrisitan Science Monitor beat them to it. In 2009, the Monitor will become the first nationally circulated newspaper to replace its daily print edition with its website. This is hugely significant for PR campaigns everywhere. To remain relevant business public relations plans must transition to web based news focus and the two way social media expectations of consumers.Share