One important aspect of marketing and public relations is combating negative news in a client’s area of business. One of our clients, ModifyUtah, recently saw a negative news program about their industry – loan modification.
Sometimes bad stuff happens and a homeowner finds themselves on the brink of losing their home. When in such a pinch, noted consumer advocate, Clark Howard, recently reported the following options in order of damage to one’s credit score.
Least Damaging – Loan Modification
More Damaging – Short Sale
Even More Damaging – Foreclosure
Most Damaging – Bankruptcy
An unscrupulous loan modification business was recently highlighted on Get Gephardt, an investigative TV segment in Utah. This particular business took money up front to do a loan modification, then kept the money and never achieved the modification.
ModifyUtah felt that they needed to respond right away, since the story gave all loan modification companies a bad name, simply because of one bad seed. They have previously taken many steps to ensure their business is honest and fair with customers, including offering a money-back guarantee, registering with the Utah Department of Real Estate, and more.
ModifyUtah VP of Finance Randy Chipman has some ideas about how to gain credibility in an industry with a bad reputation that will publish shortly over on the Utah Business Blog.
So, have you ever felt scammed by a business? Take the poll below and let us know.