In past entries we have spoken of “real deal” Green PR vs. Greenwashing. Our research presented to public relations professionals on the subject shows a 400 percent increase in press stories around green and social responsibility in the past three years. This trend will continue to grow.
An example of this type of story follows in this request to PilmerPR for a CSR oriented company:
“Corporate Social Responsibility – XYZ magazine is looking to speak to corporations that have recently instituted a CSR program and is willing to speak about the reasons for doing so and give full details of the program, including how the company is engaging its employee base to get involved.”
When considering future public relations strategies, corporate leaders will do well to “seize the day” with real deal sustainable processes and strategies. The press wants to cover the good news, and they will spotlight negligence for companies treating these areas lightly.Share