80% of the world’s largest companies now have a Corporate Responsibility Report per a recent article in the Moscow Times. In previous entries we have discussed that Green PR is a subset of Corporate Social Responsibility (CSR). Now CSR is being shortened to a term I like quite a bit more, Corporate Responsibility (CR). I think CR is a better umbrella term which encompasses the triple bottom line of CSR: Planet, People, Profits.
In tough economic times some companies find themselves trying to justify budget for going Green or socially responsible programs. As often as customers will listen, I share the PilmerPR philisophy that CSR should be woven into the very fabric of who we are as a company. This article I read today in the Financial Times does a great job of exploring the issues around commitment to CSR in today’s economic environment.
PilmerPR CR mantra: “First be good, then talk about being good.” In that order.
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