Fusion-io Co-Founder Speaks to Entrepreneurs at UVEF

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Yesterday, master communicator Rick White drove straight from the airport to make a date with UVEF and giving back to entrepreneurs just like him. Well, not just like him. Fusion-io, co-founded by White, is rising faster than a meteor streaking across the sky. Just check out their online press room for the evidence of more than savvy public relations. The reason being is they are providing the fastest data storage technology on the planet and everyone from Michael Dell and Steve Wozniak are in on the game.

However, in his presentation Rick spoke about Fusion-io only in his Q&A. On this day he shared insight into how he thinks as an entrepreneur. He counseled marketers to distill their messages down to the “syrupy goodness” ala iPod – “1000 songs in my pocket.” Most of his time was spent counseling entrepreneurs to stop living their fears and to live their dreams instead. Rick spoke about how to change one’s reality by changing one’s perception.

Here’s a YouTube video of Rick summarizing his recipe for the “brocolli principle” and other cool insights for entrepreneurs.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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