PR Strategy: Good Blogs Draw Website Traffic

As a marketer and public relations professional over the past decade, I’ve watched the Internet play an increasing role in corporate marketing strategies. When the World Wide Web and HTML had its coming out party around 1994, I created my first web page and learned what the slow, dial up Web of the day couldn’t do. In contrast, Web 2.0 media have now increased the importance of integrating the Internet into all marketing and PR. Blogs are an excellent example of this.  

In our own business, a redesign and Search Engine Optimization (SEO) of the PilmerPR website has increased our monthly web traffic seven fold and increased the number of RFP’s coming to our door. The second most visited page on our website is our self hosted Blog. Although self hosting a Blog may not avail one of certain visibility advantages of other hosted sites, the SEO benefits of attaching your Blog to your company website increases Link Backs to the website, hence improving organic search engine rankings for your company.  

Of course the content must be compelling and helpful if you want return visitors. Give me a call and I’ll share other ideas to make sure your Blog drives traffic to your website, including key word optimization. 

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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Comments

  1. George Jacobs  February 24, 2010

    Nice blog here.. that’s one of a technique to gain pr..

    reply
  2. Natalia Navone  January 9, 2010

    Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?

    reply
  3. Get a head start  September 20, 2008

    This is such a fantastic blog! I am glad I came across it. is there anywhere else I may be able to find more information on this ? Please let me know or if you have any other reply

  4. Markus  July 28, 2008

    Excellent Post, really nice!Search Engine Optimization Made Easyhttp://www.seov2.com

    reply

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