The San Francisco Chronicle reports Google will invest millions of dollars to neutralize their carbon footprint and drive down the cost of alternative energy. Sustainability is here to stay and this is one more example of companies seeing the value of a social responsibility strategy.
Success in environmental sustainability will depend on a combination of individual, government and corporate efforts. As a practitioner of Social Responsibility and Sustainability PR, PilmerPR applauds these efforts. Having served on Google CEO Eric Schmidt’s PR team while at Novell, I see his vision in this initiative.
Does Google’s Green initiative PR value? Absolutely! Will they make a difference? Time will tell. But, they have some brilliant folks over there and a creative environment that spawns revolutionary breakthroughs. I for one would love to help them promote their work in this area.Share