Hawaii – Taking Green Seriously

This past week I came to Hawaii to do PR support for Certiport PATHWAYS conference. I’ve hung around for a week since then to enjoy this tropical paradise, first on the Big Island, then Oahu. We’ve done the expected tourist stuff here including a solemn visit to Pearl Harbor, hiking to Diamond Head, and a visit to the world famous Polynesian Cultural Center.  But, we’ve found our way to some great Eco-Tourism spots and caught a glimpse of what at least one state is doing to improve our treatment of the environment, for ourselves and for our children.

We took a bumpy ride to the mountains on the northeast corner of Hawaii (the Big Island) for a hike into the jungle. We say nine waterfalls and ate guava right off the tree. The great thing about the tour was the effort exerted to protect the ecosystem and to adhere to requirements for low environmental impact during the hike. The result was a terrific immersion into this tropical paradise than generations in the future can also expect to enjoy. I’ve captured to feel for the hike in this short video.

Hanauma Bay on Oahu is another place where this state is working hard to preserve the environment despite one million visitors per year. While the coral reef is challenged, as are most reefs globally, education before entering the nature preserve teaches all one million visitors per year to take responsibility for protecting the environment.

 I had previously read that Hawaii produces 25 percent of its electricity from geothermal sources. Today, I read in the Honolulu Star that the Geothermal Energy Association reports 103 geothermal power projects now in development in 13 U.S. states. Once online these will produce 4,000 megawatts of power, enough to power 4 million homes. Hawaii already has 35 megawatts of geothermal electrical capacity online. Go Hawaii!!!

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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