My assumption is that corporate executives understand that delivering unified key messages to target markets is vital for success. Do you think most business people get that? I hope so. That said, take a look at some facts:
Sixty-five percent* of corporate information in mainstream media (U.S.) conveys key messages once “in print.” Executives understand this risk, and use every ethical means to make sure their spokespersons and information maximizes the percent of publications that get it right.
Contrast this with the social media of blogging. Fully 76%* of outbound company blog entries fail to include key messaging. Three quarters of blogged content misses the messaging mark! SSSSSsssss! Sounds like an company energy leak to me.
With October as National Strategic Planning Month, perhaps corporate leaders are wise to consider having a more senior level person or firm direct their social media efforts so they stop or prevent corporate energy leaks.
Let me know if you need a patch kit for that social media energy leak.Share