Messaging is Important! Blogs Leaking Energy

My assumption is that corporate executives understand that delivering unified key messages to target markets is vital for success. Do you think most business people get that? I hope so.  That said, take a look at some facts:

Sixty-five percent* of corporate information in mainstream media (U.S.) conveys key messages once “in print.” Executives understand this risk, and use every ethical means to make sure their spokespersons and information maximizes the percent of publications that get it right.

Contrast this with the social media of blogging. Fully 76%* of outbound company blog entries fail to include key messaging. Three quarters of blogged content misses the messaging mark! SSSSSsssss! Sounds like an company energy leak to me.

With October as National Strategic Planning Month, perhaps corporate leaders are  wise to consider having a more senior level person or firm direct their social media efforts so they stop or prevent corporate energy leaks.

Let me know if you need a patch kit for that social media energy leak.

Read my full article on the Utah Business Blog.
Source: eMarketer.com

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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