PR Duty in Hawaii – Tough!

Last week I flew to the Big Island of Hawaii to do public relations support for Certiport PATHWAYS conference.  Certiport is a global company certifying digital literacy skills and computer desktop proficiency in more that 120 countries. The annual PATHWAYS event attracted more than 200 dignitaries from media, education, government, and the private sector from every continent. 44 students competed here in the Finals for the Worldwide Competition on Microsoft Office, sponsored by Certiport. Thailand came away the winners in both Excel and Word categories. Germany won the IC3 World Cup for digital literacy. Peru garnered the Inspriation Award for Digital Literacy.

The great thing about this event is the phenomenal focus on advancing digital literacy around the globe. Why digital literacy? Most jobs worth having require computer and Internet skills. Previously marginalized countries are finding a level field with much larger competing countries by helping their populations get skilled up. Nations no longer compete just within their own boundaries. It’s a global market place. And, digitally literate populations will garner the best jobs and life opportunities.  Certiport PATHWAYS is helping advance and distinguish countries, one person at a time.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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