Reach Top Press Targets with Editorial Calendars

At PilmerPR, we use many PR strategies and tools to help clients gain headway in the press.  As this year comes to an end, publications have made their 2008 Editorial Calendars available – which reminded me once again of this valuable tool.  Any well-organized PR campaign should set aside some time to research and follow-through on Editorial Calendar opportunities. 

Editorial Calendars describe the topics a publication plans to focus on in each issue throughout the year.  The calendar should include the overall theme of each issue, what topics the major articles will cover, and the deadline for being included.  At PilmerPR, once we identify a topic that suits one of our clients, we contact the publication to find out more.  If it still seems like a great fit, we talk to them about featuring our client. 

Based on Editorial Calendar research, Project Insight is being considered for a feature titled “Best Software for Entrepreneurs” in the April 2008 issue of Entrepreneur Magazine.  With a circulation of over 500,000, Entrepreneur Magazine is a top target – and their Editorial Calendar can be very useful for finding out about opportunities like this one.  Here are some other issues they have coming up: 

May: Hot 100: Fastest Growing New Entrepreneurial Businesses

June:  Entrepreneur Awards

July:  Special Innovation Issue

August: Socially Good Biz Roundup 

Every publication should have an editorial calendar, usually found in the “advertising” section of their website.  So take a look and land your top targets!

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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