At PilmerPR, we use many PR strategies and tools to help clients gain headway in the press. As this year comes to an end, publications have made their 2008 Editorial Calendars available – which reminded me once again of this valuable tool. Any well-organized PR campaign should set aside some time to research and follow-through on Editorial Calendar opportunities.
Editorial Calendars describe the topics a publication plans to focus on in each issue throughout the year. The calendar should include the overall theme of each issue, what topics the major articles will cover, and the deadline for being included. At PilmerPR, once we identify a topic that suits one of our clients, we contact the publication to find out more. If it still seems like a great fit, we talk to them about featuring our client.
Based on Editorial Calendar research, Project Insight is being considered for a feature titled “Best Software for Entrepreneurs” in the April 2008 issue of Entrepreneur Magazine. With a circulation of over 500,000, Entrepreneur Magazine is a top target – and their Editorial Calendar can be very useful for finding out about opportunities like this one. Here are some other issues they have coming up:
May: Hot 100: Fastest Growing New Entrepreneurial Businesses
June: Entrepreneur Awards
July: Special Innovation Issue
August: Socially Good Biz Roundup
Every publication should have an editorial calendar, usually found in the “advertising” section of their website. So take a look and land your top targets!Share