This past week both KSL TV and Utah Business leaned on PilmerPR for insights regarding crisis communications and social responsibility. On KSL I remembered back on the 9/11 crisis while working with Novell and their then new CEO Jack Messman. In the interview, I also talked about the principle that it’s more important to “be good” first before talking about being good.
We’ve published a 5 Step document for CXO’s seeking to better prepare for future crisis. For those already in the middle of one, the KSL and Utah Business pieces offer help. Working from a plan during a fire fight is always preferable to winging it. Don’t you think?Share