Success Secrets of Top Podcasters:

Web 2.0 media, social media, viral media, podcasting, blogging are all rapidly becoming familiar to savvy marketers and PR professionals. As part of a well thought out customized PR package these outlets coupled with effective SEO PR are vital to business success. Some time back Jack Herrington published an extensive list of ideas for becoming better podcasters. I’ve summarized what I feel are the best of the best suggestions for your perusal.  

Prepare, But Don’t Script  – Preparation is the key to a great podcast. Good podcasters prepare some level of notes for the show in advance to remind them of the topics they want to cover and specific information about each topic. Let’s face it, putting on a pair of headphones and listening to your own voice as you record a podcast is not something that comes naturally to most people. The more you can do to eliminate the uncertainty and stress, the better. I recommend against completely scripting your podcast. A personal podcast having a script that you follow completely will end up sounding stiff. The one exception is audio theatre, where a script is essential because it’s an on-air play that requires choreography between the players. 

Reduce Noise – The world is a lot noisier than we realize. The brain filters out a lot of the noise to allow you to concentrate on the more important sounds. Microphones have no such filter, and you will find that your recordings will have a very accurate rendering (and annoying) of the noise in your environment. Environmental noise is the most common form of noise in recordings. This noise usually comes from air conditioners, fans, fluorescent lighting, and refrigerators. Power off as much as you can. If that doesn’t do it, you can try recording in a closet with lots of clothes.  

Slow Down and RelaxTalking too quickly is a very common mistake. If your podcasting routine is to practice your podcast a couple of times before recording it for release, then you need to watch your pacing. As you get more comfortable with the content, you may find yourself speeding up your pace and you will need to keep an eye on that as you record. Give yourself enough time to slow down and to try enough times to get the podcast to where you want it. 

Detail, Detail, Detail – Audio is a uniquely intimate medium. You are talking directly to each person and they are experiencing your podcast on an individual level. Television is a passive medium; the images and sounds are presented to you as a package. You just sit back and watch. Audio, on the other hand, is an active medium. As you hear a story you create an image in your head of what the speaker is talking about. This is called the theatre of the mind. To draw the listener into the story requires detail. It’s a blue house. It smells like cinnamon bread from the scented candles. It’s an old house and the floorboards squeak. As you read this you are painting an image in your mind; the same types of images that your listeners paint as they hear your show. It’s the details that create an engaging show.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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