Tips to the Top from APX Alarm CEO Todd Pedersen at UVEF

The crowd of entrepreneurs attending today’s UVEF presentation responded enthusiastically to Todd Pedersen, CEO and founder of  APX Alarm. With 5500 employees, the company expects to knock on 10 million doors this summer as it gobbles market share in the home security market. 850,000 installations to-date puts APX in the top 4 companies in their industry.

todd-pedersenIf you think Todd is ready for a vacation, you would be mistaken, and don’t let his casual dress fool you.  I work out with the guy at Gold’s Gym. This guy is on fire with passion about life, family, and business. His down to earth approach to relationships communicates empowerment to others left elevated by his presence.  Todd is moving the company aggressively into the “energy management” space and plans on having 100,000 such customers by year end. [Now, that’s energy efficiency that gets this cleantech PR guy excited.]

Todd’s secrets for success? Here are a few:

“I love stress… If I’m not stressed, it stresses me out.”

“I love problems.”

“Adapt non-stop- change on the fly.”

“Treat employees like gold…employees are the product.”

“If profit is your only motive, you are done already.”

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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