To Drill or Not to Drill – The Green Dilemma

Given my increasingly green position and public relations work for green companies, I was recently asked about my stance on offshore drilling for oil. Being a politically conservative voter, some of those sharing my views on economic growth and limited government are confused when I start talking about my passion for more sustainable living. So, here’s what I think. We should drill NOW! 

First, I believe the needs of people, planet, and profits are not mutually exclusive. Billions of dollars of investor money in cleantech and alternative energy support my position. We must be better stewards of earth’s resources. Our clients ElectraTherm and EComfort are good examples of this. Second, we can not lead the world in new solutions for a sustainable future if our economy grinds to a crawl, which it is currently threatening to do. Third, other countries are drilling very near the coastline of the U.S. They are happy to take it all if we don’t want it. Then, they will sell it back to us. Fourth, drilling technology and safety has advanced greatly over the past quarter century. I am satisfied the risk to the environment is offset by these safety advances and the country’s security needs. 

Fact, for now oil fuels the engine of capitalism. If you don’t believe in capitalism you should probably move to a more socialistic country where you will be happier. Fact, foreign oil dependency is a security and economic threat to the U.S. on a massive scale. A huge amount of our oil supply comes from countries unfriendly to the U.S.  

On August 12th, Doug Wright, KSL radio talk show host spoke about the urgent need for solutions to our current energy problems. Specifically, he addressed the negative ripple effect of out-of-control fuel prices.  Referring to our economic dependence on oil, he shared the thought, “If we’re going broke, nothing else matters.” In other words, no matter what our good intentions are for the environment or sustainability, we can only lead in clean energy or other sustainable improvements if our economy survives and thrives. I agree.  

Now, with that said, let me say that the current oil crisis is a good wake up call for all of us. Government should provide an environment where entrepreneurial solutions to the world’s environmental solutions can thrive. Government does not invent great stuff to make life better and government won’t “fix” the energy problem. Creative, risk tolerant inventors and investors will provide the solutions. Government should clear the road ahead for these individuals to make it happen.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.

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