I really relate to the following list so well written by Margie Zable Fisher who runs theprsite.com. CEO’s and Marketing VP’s seeking to bring PR into the boardroom would do well to review this list and understand the implications. Unmet expectations are many times the result of lack of education up front. This list is a good reminder to talk through these issues with a PR professional before investing is public relations.
1. The client doesn’t understand the publicity process. 2. The scope of work is not detailed and agreed upon by both parties. 3. The client has not been properly trained on how to communicate with the media. 4. The client and the PR person or firm are not a good match. 5. The client has not gotten results quickly enough and ends the relationship too soon. 6. PR people don’t explain the kind of publicity placements a client will most likely receive. 7. Clients don’t realize that what happens after you get the publicity coverage is sometimes more important than the actual placement. 8. Clients refuse to be flexible on their story angles. 9. Clients get upset when the media coverage is not 100% accurate or not the kind of coverage that they wanted. 10. Clients won’t change their schedules for the media.Share