Zappos DNA Communicates Culture

Yesterday, I attended the Big Business & Technology Expo at UVU. I went specifically to hear Zappos Product Manager Robert Richman talk about  company success landing them as #6 Best Places to Work by Fortune Magazine.  Mildly interested to be there at first, what I discovered was amazing. As a student of Corporate Responsibility (CSR), I would have to give Zappos high marks for the People component of the triple bottom line of CSR: People, Planet, Profits.

Zappos oozes with “happiness” in the workplace, everyone’s “main driver” according to Richman. The company’s secret, communicate with culture. The DNA of culture according to Zappos is “core values.” Contrary to other companies that define values as honesty, integrity, team, responsibility, and quality, this disruptive, happy place outlines 8 core values and communicates them with every move:

  1. Deliver WOW! through service
  2. Embrace/drive change
  3. Create fun & a little weirdness
  4. Be adventurous, create open environment
  5. Pursue open & honest relationships
  6. Do more with less
  7. Be passionate & determined
  8. Be humble

Richman quoted the legend Peter Drucker when he stated, “Culture eats strategy for breakfast.”

If you missed the presentation, no worries. Zappos has a free book on corporate culture that I just ordered at www.culturebook.org . Cool!

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About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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