Facebook alters algorithm– what does this mean for brands?

The rapid evolution of social media platforms is inevitable—whether those changes are positive or negative. The latest algorithm update from Facebook may cause a bit of controversy for some, but others it may be a positive change.

We have all seen the ad’s on our feeds—videos, product placement, brand messaging in all forms. While some effective for a company, the consumer may not fully agree with the constant push of information. The new algorithm will include three main changes:

  1. Less public ...
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John Pilmer Published on Entrepreneur

In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption, in general, has skyrocketed. In fact, in the United States, adults spend almost half of their time on some kind of electronic device, watching, reading and listening to media sources. This trend creates more, not less, opportunities for business owners looking to reach audiences through media.

Media is an all-encompassing term that includes all of the many ways used to reach ...

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Three Emerging PR Trends of 2018

With 2017 behind us and a year full of promise in 2018, public relations trends are shifting. Each year as milestones are reached and failures are splattered across news stations, the overarching trend of the role public relations plays is becoming more and more existent in our culture.

More people becoming aware of the team of professional communicators on the other end of that press conference speech or of the witty minds behind the now 280 ...

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Five Ways Social Media Communication Has Shaped the World Around Us

Communication is at the heart of each our working world. Imagine no communication or interaction with customers, suppliers, bankers, employees, regulators, neighbors and the public at large. How would any business succeed? Strategic communication from one individual to the next has drastically altered the way we live and work. There are forms of unspoken communication such letting a photo spark a movement of communication, to a simple phrase that communicated a whole new meaning to your desired audience. Cultures, feelings, movements, phenomenon and actions begin with ...

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Five Small Business Holiday Marketing Strategies

The holiday season brings opportunity to give, celebrate and play a role in the community. As a small business, your community starts as your customer base. Perfecting your holiday marketing plan can help reach your customer base and expanding your bandwidth. As the holiday season has made its landing in full force upon businesses across the world—marketing should be at the top of the list. Make the most out of the season and strategize for marketing as soon as you ...

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Seven-Step Guide to Up Your Corporate Social Responsibility Game

In the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.

Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...

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SpotterRF Wins Again with Radar Series Optimized for UAV Detection

NEW YORK CITY—ISC EAST—NOV. 15, 2017—SpotterRF, the leader in low cost compact surveillance radar (CSR) today was named “Best UAV Perimeter Protection Solution” by the ASTORS Homeland Security Awards Program at ISC East in New York City. This recognition comes with the recent introduction of SpotterRF A-series radar, a textbook sized, solid state radar with a larger coverage area ...

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John Pilmer Featured in Utah Business Magazine

Benefit LLC: To Be or Not to Be
John Pilmer, CEO, PilmerPR, LLC Sep 14, 2017

Corporate Social Responsibility (CSR) and Corporate Citizenship are popular current watchwords, the ignorance of which may cost your company customers. Paying attention to the triple bottom line of “people—planet—profits” is important for good business. One outgrowth of this market shift has been the adoption of the designation of ...

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Corporate Social Responsibility: Working with Charities

Corporate social Responsibility is an incredibly important part of your business.  One of the best ways to get involved in your community is to partner with a local charity for an event.  Doing so shows the community that you care about more than money.  Find a charity that supports what you believe in and help them achieve their goals.

Recently PilmerPR helped sponsor a backyard concert for the Blue Haven Foundation.  The Blue Haven Foundation works to help the spouses of law ...

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Four Tips for After the Press


Today’s culture moves on so quickly from one thing to the next that it is nearly impossible to keep the attention of consumers. Despite these changes, earned media remains one of the most effective ways to convince consumers that your product or service is the best. If you aren’t careful and effective with your earned media then your sales will spike for a few days and then drop off. ...

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