To be or not to be a Benefit LLC?

With the recent passing of the HB186 Benefit LLC initiative, the official launch of the legislation happened Wednesday morning May 9th on Utah Capital Hill.

The Benefit LLC initiative shows the public that your company is very purpose driven.

Corporate social responsibility is becoming critical to all organizations and companies as the rise of environmental and social issue become progressively important to the generation of consumers. PilmerPR is the 2nd company in Utah to be designated as a Benefit LLC.

In this new Millennial era, many ...

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Online Newsrooms Top Source for Journalists

Online newsrooms have been a great source for journalists to retrieve information for many years and according to Tek Group’s recent survey, journalists still strongly believe newsrooms are critical for organizations.

Online newsrooms provide journalists with press releases, photos, contact information, quotes and various other pieces of public information from the company.

The survey asked journalists a vast amount of questions regarding the importance of the content in newsrooms and how newsrooms are accessed. Some of the top numbers are listed below:

  • 97% ...
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Facebook alters algorithm– what does this mean for brands?

The rapid evolution of social media platforms is inevitable—whether those changes are positive or negative. The latest algorithm update from Facebook may cause a bit of controversy for some, but others it may be a positive change.

We have all seen the ad’s on our feeds—videos, product placement, brand messaging in all forms. While some effective for a company, the consumer may not fully agree with the constant push of information. The new algorithm will include three main changes:

  1. Less public ...
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John Pilmer Published on Entrepreneur

In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption, in general, has skyrocketed. In fact, in the United States, adults spend almost half of their time on some kind of electronic device, watching, reading and listening to media sources. This trend creates more, not less, opportunities for business owners looking to reach audiences through media.

Media is an all-encompassing term that includes all of the many ways used to reach ...

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Three Emerging PR Trends of 2018

With 2017 behind us and a year full of promise in 2018, public relations trends are shifting. Each year as milestones are reached and failures are splattered across news stations, the overarching trend of the role public relations plays is becoming more and more existent in our culture.

More people becoming aware of the team of professional communicators on the other end of that press conference speech or of the witty minds behind the now 280 ...

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Five Ways Social Media Communication Has Shaped the World Around Us

Communication is at the heart of each our working world. Imagine no communication or interaction with customers, suppliers, bankers, employees, regulators, neighbors and the public at large. How would any business succeed? Strategic communication from one individual to the next has drastically altered the way we live and work. There are forms of unspoken communication such letting a photo spark a movement of communication, to a simple phrase that communicated a whole new meaning to your desired audience. Cultures, feelings, movements, phenomenon and actions begin with ...

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Five Small Business Holiday Marketing Strategies

The holiday season brings opportunity to give, celebrate and play a role in the community. As a small business, your community starts as your customer base. Perfecting your holiday marketing plan can help reach your customer base and expanding your bandwidth. As the holiday season has made its landing in full force upon businesses across the world—marketing should be at the top of the list. Make the most out of the season and strategize for marketing as soon as you ...

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Seven-Step Guide to Up Your Corporate Social Responsibility Game

In the midst of the holiday season, many companies take the time to give back, strengthen employee bonds and connect with the community in a meaningful way. Corporate social responsibility should be a topic of conversation year round, but the holiday season is a great place to begin.

Corporate social responsibility speaks to a company’s reputation—the culture, employees and business model. The impact that CSR can have on a company’s reputation is huge. The engagement of employees, the company culture influence, ...

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SpotterRF Wins Again with Radar Series Optimized for UAV Detection

NEW YORK CITY—ISC EAST—NOV. 15, 2017—SpotterRF, the leader in low cost compact surveillance radar (CSR) today was named “Best UAV Perimeter Protection Solution” by the ASTORS Homeland Security Awards Program at ISC East in New York City. This recognition comes with the recent introduction of SpotterRF A-series radar, a textbook sized, solid state radar with a larger coverage area ...

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John Pilmer Featured in Utah Business Magazine

Benefit LLC: To Be or Not to Be
John Pilmer, CEO, PilmerPR, LLC Sep 14, 2017

Corporate Social Responsibility (CSR) and Corporate Citizenship are popular current watchwords, the ignorance of which may cost your company customers. Paying attention to the triple bottom line of “people—planet—profits” is important for good business. One outgrowth of this market shift has been the adoption of the designation of ...

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