How to Make People Care About Your Company Story

What is your story? Tell it!Getting people to pay attention to your company and even taking it a step further, getting them to become customers, can be a challenge. There’s so much noise and competition to overcome that it is easy to get lost. What makes companies stand out? Think about your favorite companies. What do they have in common? Why do you like them? It’s almost a guarantee that all ...

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3 Secrets to Successful PR Events

logoRecently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help make your event a success:

  1. Find a racehorse and hot topic to ...
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Utah Student 25 Rides Again-BYU Attracts Sharks (Shark Tank)

US25_LogoAttracting sharks (Shark Tank) is a good thing at the 2015 Utah Student 25 gala held in rapidly growing Lehi at Thanksgiving Point’s Show Barn. Electricity fills the air here and the sharks circle in the warm waters of Utah student entrepreneurship. A who’s who of investors, partners, and aspiring business owners all converged here to seize a slice of the American dream.

2014 #1 company, Spencer Quinn of FiberFix gave an update to ...

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Digital PR Tidbits and Tactics

Google recently changed their search algorithm–no surprise there. However, after demoting the search value of press releases in the past year or so, they seem to have reversed course–again. PRSA reports that press releases can now appear in search results for news about a company. This puts news postings on PRNewswire, BusinessWire, or PRWeb back in the search results value column. Thanks Google.

Ever thought it would be cool to Tweet live video streams? With Meerkat, that day can be ...

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RevGen Utah Blasts off to Sales/Marketing Stratosphere

Last night’s RevGen Utah event was one for the record books. Mercato Partners and Adobe know how to throw a party. I was honored just to be among the awesome nominees. Once there, being among these quality “rockstars”, “movers & shakers” in the crowd was amazing and humbling. When nominated for this new and prestigious recognition, I made a deliberate decision to participate, but not to worry about winning. What, you say?

The ...

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Roundtable Business Experts Say Utah Valley on the Rise-We Live in a Postcard

UV Bus Round 1Utah and Utah Valley’s future is bright according to some top gurus of business at the UV Convention Center.

Yesterday, I delayed my morning gym workout to respond to the request to participate on an early morning Utah Valley Business Roundtable hosted by Utah Business Magazine (see their blog). It’s humbling to be asked again to offer my input on the future success of Utah, but especially so considering who sat around ...

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Mark Cuban Waxes Wise for Good Social Media for Personal PR

Mark Cuban was recently featured in an Inc. Magazine YouTube video sharing what he knows about safeguarding your online reputation in Social Media. This caught my eye in part because our company, PilmerPR, is in the Public Relations and Online Reputation Management business. It also caught my eye because of my work this past decade launching around four dozen entrepreneurial startups and helping some, like Mozy, AdvancedMD, and Seastone land in the Inc. 500.

Those issues aside, my 5,000 social ...

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EPA Guidelines Meet Utah – #1 Air Discomfort – Gallup Poll PART III


A new Gallup Poll indicates Utah residents dislike their air quality more than any other State.

Part III

This story just gets more and more interesting. I feel like Godzilla and Mothra just came onto the screen–both wearing air protection masks. First, EPA smacks down the opponent with new, harsh guidelines. Next, Governor Herbert says those guidelines will hurt business and people. Then, as if coming in for the TKO, Gallup finds my state’s residents as the most dissatisfied nationally with their ...

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UVEF – New Pre-Revenue Category for “Top 25 Under 5” Awards

Top 25 lo res logo OREM, Utah – May 15, 2014 – In its Silver Anniversary year, Utah Valley Entrepreneurial Forum (UVEF) today announced the prolific organization is now accepting nominations through June 17th for the 2014 “Top 25 Under Five” Awards. Top 25 Under Five spotlights outstanding Utah entrepreneurs and emerging companies from across the state. Award recipients will be recognized at ceremonies on July 10th.

UVEF’s Top 25 Under Five Awards ...

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