The EPA’s three million gallon mine spill in Colorado is a Public Relations and Crisis Communications nightmare on steroids! Five states, Mexico, river residents, recreation seekers, Native Americans and environmentalists are not writing thank you notes, but are dusting off their lawyers for a decade of repercussions that will likely rival the 1989 Exxon Valdez oil spill in Alaska. If wildlife could write, they would be firing off blazing letters to their congressmen. ...Continue Reading → Share
We’ve heard a lot about Millennials and how they are changing the workforce and business world. This rising generation makes up a full third of the US population, and from teenagers to their mid-30s, they’ve got a lot of buying power. Growing up surrounded by technology and bombarded by messaging of all kinds, they make decisions differently than any previous generation. There’s no way to ignore them, ...Continue Reading → Share
Recently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help make your event a success:
- Find a racehorse and hot topic to ...
One of our favorite things about being a Utah business is the wonderful sense of community. Being in a place where individuals and businesses come together to better their community gives a strong sense of purpose and identity. Our CEO and founder, John Pilmer (the guy in the black hat), performed with his band, Bright Messy World, in the Food and Care Coalition’s Family ...Continue Reading → Share
In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.
On March 20th the Food and Care Coalition hosted its 9th annual Bowls for Humanity Event in Provo. Not only is this the largest fundraiser hosted each year by the Food and Care Coalition, it is a chance for Utah County to come together and help our community. This year our CEO and founder, John Pilmer, got involved with the Coalition and ...Continue Reading → Share
Utah and Utah Valley’s future is bright according to some top gurus of business at the UV Convention Center.
Yesterday, I delayed my morning gym workout to respond to the request to participate on an early morning Utah Valley Business Roundtable hosted by Utah Business Magazine (see their blog). It’s humbling to be asked again to offer my input on the future success of Utah, but especially so considering who sat around ...Continue Reading → Share
VidAngel, a website and web app that allows you to stream movies & watch YouTube without the bosoms, blood, or bad words, raised $600 thousand in seed capital from Alta Ventures and Kickstart Seed Fund. Like an ultimate remote control, VidAngel BETA is now available to give movie and video fans the option to filter out offensive content and still enjoy the genius of Hollywood.
“Consumers are more selective than ever, expecting customized products and services,” stated Paul Ahlstrom, Managing ...Continue Reading → Share
Olympic sized Public Relations (PR) is just that…real BIG! So, when something goes wrong on the largest public relations stage, it’s real wrong. But, what’s the real PR lesson here. Is it unfinished hotel rooms for journalists, the very folks that buy virtual ink by the gallon? Did you really think someone wouldn’t Tweet this, Mr Putin. Is it the ghetto without running water across the super highway, just behind that fence that segregates the have tickets from the ...Continue Reading → Share
Social Media, blogs, and Internet self-publishing have unleashed the public as editor-in-chief of their own comment section for online media. Much changed from the newspaper one-way push publication of the past, the new media forces editorial-based traditional media to create new policies for dealing with those blankety-blank comments authored by unfiltered sources.
Whole new PR practices like Online Reputation Management spring from this social phenomenon. Rude behavior is on the rise for some reason as discussed in major media ...Continue Reading → Share