Social Responsibility (CSR) Alert: Do you hear the growing buzz about bees in the news? Why should you care? Well, I volunteer to represent this lowly insect for a few minutes. Experts have dramatically cranked up the news volume reporting drastically reduced honeybee populations. This is a growing problem. Following a slow decades long decline in honeybee populations, 2012 flurry of news surrounded reports of a 50% die ...Continue Reading → Share
Wouldn’t it be fun to do the public relations (PR) for Ezekiel “Ziggy” Ansah, the Detroit Lions 1st round NFL draft pick. The new football version of the Ziggy brand is a rising star story made for Hollywood, ala The Blind Side. Never playing American football until about three years ago, this lion traveled an unlikely trail from Africa to Provo, Utah where he became a “defensive dominator.”
As the 5th pick in the 1st round, the Ziggy brand is ...Continue Reading → Share
Y Mountain and Brigham Young University (BYU) first came into my view as a new missionary riding a bus into Utah Valley in 1980. The giant letter, taller than a football field length, seemed a homecoming beacon leading me closer to that day’s destiny – the MTC. The immaculate BYU campus unfolded before me that day and left an indelible impression.
The Y next entered my life as ...Continue Reading → Share
Entrepreneurs on Parade – Start-up Extravaganza. Call it what you will but the room was packed to hear winners of this year’s Utah Valley Entrepreneurial Forum (UVEF) 2012 Awards (press release). Winners were gracious, new products were fascinating, and the comments of entrepreneurial sages generated lots of #UVEF tweets and note taking.Continue Reading → Share
Environmental PR Primer:
Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.
Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:
$17.99 Ahi Tuna