Social Responsibility (CSR) Alert: Do you hear the growing buzz about bees in the news? Why should you care? Well, I volunteer to represent this lowly insect for a few minutes. Experts have dramatically cranked up the news volume reporting drastically reduced honeybee populations. This is a growing problem. Following a slow decades long decline in honeybee populations, 2012 flurry of news surrounded reports of a 50% die ...
Wouldn’t it be fun to do the public relations (PR) for Ezekiel “Ziggy” Ansah, the Detroit Lions 1st round NFL draft pick. The new football version of the Ziggy brand is a rising star story made for Hollywood, ala The Blind Side. Never playing American football until about three years ago, this lion traveled an unlikely trail from Africa to Provo, Utah where he became a “defensive dominator.”
As the 5th pick in the 1st round, the Ziggy brand is ...
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Y Mountain and Brigham Young University (BYU) first came into my view as a new missionary riding a bus into Utah Valley in 1980. The giant letter, taller than a football field length, seemed a homecoming beacon leading me closer to that day’s destiny – the MTC. The immaculate BYU campus unfolded before me that day and left an indelible impression.
The Y next entered my life as ...
Continue Reading → ShareI’m pleased to see this social responsibility (CSR) among our business clients like Brent Brown Toyota. And, a fun sidenote: Utah Governor Gary Herbert attended this school when he was a wee tike.
DAILY HERALD EVENT ARTICLE
As Toyota regained its global lead in December as the top-selling auto maker, Brent Brown Toyota Scion in Utah responded to a plea from ...
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News Coverage of this announcement:
Military and Aerospace Electronics
PilmerPR public relations and marketing client SpotterRF this week announced new partnerships and awards as demand grows for its breakthrough radar technology. SpotterRF provides the world’s most advanced compact surveillance radar (CSR) system for affordable wide area, all weather perimeter security and small force protection. Incorporated in 2009, the company attained profitability quickly and is ahead of forecasts.
SpotterRF’s ...
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This Utah PR firm has a clean record with the BBB. Long before Facebook, Google+, Angie’s List, Yelp, or a dozen other now prominent consumer rating services, there was the BBB. So, I paid attention the other day when I received a convincing email from what was “purported” to be the Better Business Bureau (BBB). As a public relations firm offering Online Reputation Management, I know how ...
Corporate Social Responsibility (CSR) continues to rise in the collective corporate conscience. Our public relations firm loves to work with clients that follow PilmerPR rule #1, “First Be Good, Then Talk About It.” A painful memory of how marketing gets ahead of social responsibility is the gulf oil spill, courtesy of ...
Entrepreneurs on Parade – Start-up Extravaganza. Call it what you will but the room was packed to hear winners of this year’s Utah Valley Entrepreneurial Forum (UVEF) 2012 Awards (press release). Winners were gracious, new products were fascinating, and the comments of entrepreneurial sages generated lots of #UVEF tweets and note taking.
“Dad said, Be the best service provider in the industry and… ...
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Environmental PR Primer:
Quick! What’s rising faster than the cost of healthcare? If you said fish prices, you could be right. Rising 8-20% per year, seafood costs are out of control. So, I volunteer to do a little public relations for the fish, some Green PR , if you will.
Here’s a sampling what is fast become unaffordable for the average consumer from my local grocer this week:
Price/lb.
$17.99 Ahi Tuna
$13.99 Ono
