Three Reasons To Talk About Yourself on Earth Day

Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.

Earth Day was created more than ...

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CSR: The Entrepreneur’s Future

CSR is love for the world around usCorporate Social Responsibility (CSR) is something that you hear a lot about and know is important but maybe have been putting on the back burner. You can only run in the same 5k for cancer so many times before it starts to lose meaning for your employees. But CSR doesn’t have to be so cut and paste.

With today’s globally connected world, it’s easier and more important ...

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7 Utah Entrepreneurs Making a Difference in our Community

Give Back to your communityAs you may have noticed from our earlier posts, we LOVE being a Utah business. We’re very proud to do business in a state that is known for its entrepreneurial drive. The natural beauties of Utah and the top quality business atmosphere make it the perfect place to call home.

Entrepreneurs are a great asset to every community. They help create not only innovative new companies and products ...

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CSR Still Matters – And It Can Help Your Bottom Line

Be the ChangeThere’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or a well-established company , you should have a CSR strategy in place. ...

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EPA Public Relations Mine Spill Nightmare – Can They Restore the Faith?

EPAcredibilityGapv2The EPA’s three million gallon mine spill in Colorado is a Public Relations and Crisis Communications nightmare on steroids! Five states, Mexico, river residents, recreation seekers, Native Americans and environmentalists are not writing thank you notes, but are dusting off their lawyers for a decade of repercussions that will likely rival the 1989 Exxon Valdez oil spill in Alaska. If wildlife could write, they would be firing off blazing letters to their congressmen. ...

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Marketing to Millennials: 4 Things You Haven’t Tried Yet

The up and coming generationWe’ve heard a lot about Millennials and how they are changing the workforce and business world. This rising generation makes up a full third of the US population, and from teenagers to their mid-30s, they’ve got a lot of buying power. Growing up surrounded by technology and bombarded by messaging of all kinds, they make decisions differently than any previous generation. There’s no way to ignore them, ...

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3 Secrets to Successful PR Events

logoRecently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help make your event a success:

  1. Find a racehorse and hot topic to ...
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Utah’s Family Fun Day- Helping One Step at a Time

Bright Messy World performs at Family Fun DayOne of our favorite things about being a Utah business is the wonderful sense of community. Being in a place where individuals and businesses come together to better their community gives a strong sense of purpose and identity. Our CEO and founder, John Pilmer (the guy in the black hat),  performed with his band, Bright Messy World, in the Food and Care Coalition’s Family ...

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7 Steps to Up Your Corporate Social Responsibility Game

In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.

But, graphs or no, the bottom line is this: If the point of starting your business was to find fulfillment and happiness in doing something you love, you should feel Roadmap to good CSR Continue Reading →

Bowls for Humanity- Utah County comes Together

CEO John Pilmer plays in his band, Bright Messy WorldOn March 20th the Food and Care Coalition hosted its 9th annual Bowls for Humanity Event in Provo. Not only is this the largest fundraiser hosted each year by the Food and Care Coalition, it is a chance for Utah County to come together and help our community. This year our CEO and founder, John Pilmer, got involved with the Coalition and ...

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