5 Visual Marketing Ideas For Non-Visual Businesses

Think VisualsThe benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can be a ...

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8 Steps to Begin Your Video Marketing Campaign

Video Marketing...the way of the futureThe art of visual storytelling is seeing a huge rise in popularity. But you must use it correctly for it to be effective. Think about the last time you read a book. What made it good? No matter what medium you are using be it visual, audio, written word or what-have-you they all bring to mind images. Visuals are a powerful tool.  The visual element of today’s ...

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Your Online Newsroom Needs More Than Great Content

Keep your newsroom updatedSomething no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always enough ...

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5 Small Business Holiday Marketing Strategies

It’s the happiest season of all…and great for business!

Holidays ornaments in stlyeOne thing you can’t afford to save for the last minute this holiday season is your marketing. The holidays are all anyone thinks about come November 1st, so make the most of what everyone is thinking about.  Below find five tips to get your marketing ready for the “most wonderful time ...

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3 Reasons to Stop Publishing Content Without a Visual

Even in grade school, “visual aids” were considered to be the be-all-end-all in what’s cool. Although in most cases target audiences have moved on from elementary school, none of us outgrow that desire to engage our senses when we’re presented with new information. Photographs, illustrations, graphs, infographics, icons, timelines, text art, logos, videos, animations, and countless other forms of visual communication can seriously up the value of your brand’s content.

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4 Tips to Creating Top Content

Establishing your brand on digital channels requires a lot of the right kind of content. What’s the right kind of content? That depends on your audience. Content can be a mixture of product and safety announcements, informational posts and articles, news and trend alerts and funny anecdotes. While there are a lot of great things you can do on a branded blog (see some tips here), what can you do outside of blogging?

1. Get ...

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