What the 2015 Edelman Trust Barometer means for your business

Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your Trust, the last piece of the ...</p><a class= Continue Reading →

3 New Utah Businesses That Are Doing Marketing Right

Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.

never forget another name, be a shark1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One of the ...

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Wall Street Journal – Power-Grid Security Raises Alarm – Big Business Stories 2014

Screenshot 2014-12-31 14.41.09Wall Street Journal is the latest to position SpotterRF compact surveillance radar as a promising solution to growing domestic threats to critical infrastructure. Popular Science and others give these guys kudos for low cost solution for threats that could cost a mint. Here’s what they said:

Armed gunmen attacked a California electrical substation in April 2013, but it wasn’t until 2014 that the ...

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20 Reasons Why We Love Being a Utah Business

Fall beauty captures UtahThis September, PilmerPR was honored as one of the “Top 20 Public Relations Firms in Utah.” We are proud to have received this award and would like to thank the people of Utah for helping us get there. Below are 20 of the top reasons we love being a Utah Business.

  1.  Low Energy Costs– Utah has one of the lowest energy costs out west and is quickly becoming a leader ...
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RevGen Utah Blasts off to Sales/Marketing Stratosphere

Last night’s RevGen Utah event was one for the record books. Mercato Partners and Adobe know how to throw a party. I was honored just to be among the awesome nominees. Once there, being among these quality “rockstars”, “movers & shakers” in the crowd was amazing and humbling. When nominated for this new and prestigious recognition, I made a deliberate decision to participate, but not to worry about winning. What, you say?

The ...

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Roundtable Business Experts Say Utah Valley on the Rise-We Live in a Postcard

UV Bus Round 1Utah and Utah Valley’s future is bright according to some top gurus of business at the UV Convention Center.

Yesterday, I delayed my morning gym workout to respond to the request to participate on an early morning Utah Valley Business Roundtable hosted by Utah Business Magazine (see their blog). It’s humbling to be asked again to offer my input on the future success ...

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Mark Cuban Waxes Wise for Good Social Media for Personal PR

Mark Cuban was recently featured in an Inc. Magazine YouTube video sharing what he knows about safeguarding your online reputation in Social Media. This caught my eye in part because our company, PilmerPR, is in the Public Relations and Online Reputation Management business. It also caught my eye because of my work this past decade launching around four dozen entrepreneurial startups and helping some, like Mozy, AdvancedMD, and Seastone land in the Inc. 500.

Those issues aside, my 5,000 social ...

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5 Guidelines for Social Media Posts That Hit the Mark

Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.

Obviously, entrepreneurs have a high stake in making the most of their time spent online.While ...

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