Three Reasons To Talk About Yourself on Earth Day

Taking responsibility for the environmental impact of your business just makes sense. To begin with, a healthy community means a healthy environment for your business to flourish. And – now more than ever – consumers are looking for brands to support that are good global citizens. Beyond that, finding causes that you are passionate about feels great, and that will shine through your brand and help others feel great about your products too.

Earth Day was created more than ...

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EPA Public Relations Mine Spill Nightmare – Can They Restore the Faith?

EPAcredibilityGapv2The EPA’s three million gallon mine spill in Colorado is a Public Relations and Crisis Communications nightmare on steroids! Five states, Mexico, river residents, recreation seekers, Native Americans and environmentalists are not writing thank you notes, but are dusting off their lawyers for a decade of repercussions that will likely rival the 1989 Exxon Valdez oil spill in Alaska. If wildlife could write, they would be firing off blazing letters to their congressmen. ...

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EPA Guidelines Meet Utah – #1 Air Discomfort – Gallup Poll PART III

 

A new Gallup Poll indicates Utah residents dislike their air quality more than any other State.

Part III

This story just gets more and more interesting. I feel like Godzilla and Mothra just came onto the screen–both wearing air protection masks. First, EPA smacks down the opponent with new, harsh guidelines. Next, Governor Herbert says those guidelines will hurt business and people. Then, as if coming in for the TKO, Gallup finds my state’s residents as the most dissatisfied nationally with their ...

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Earth Day – Blue Sky Making a Difference in Green Clean Energy?

Happy Earth Day! I’m cool with marketing this day with other earth-conscious persons. Focusing attention on key sustainability issues today is a very good thing. I’m not keen on greenwashing  (ie. British Petroleum pre-Gulf oil spill disaster). We’ve written a bunch on our rule #1 for companies promoting Corporate Social Responsibility (CSR): “First be Good, Then Talk About It.” So many get the cart before the proverbial horse, doing brilliant marketing with less attention to actually moving the needle ...

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DIGIMARCON Sets Sail 6/23 for Savvy Marketers, Sales, & PR Professionals

 

digimarcon-button-1DIGIMARCON Digital Marketing Conference sets sail from June 23rd to 28th, 2014. Presented by Search Experiences, DIGIMARCON 2014 Conference showcases audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.

“We are pumped about the lineup of terrific talent for our unique digital marketing conference,” states Aaron Polmeer, Search Experiences CEO & ...

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Clean Energy Firm Progressive Power Solutions #1 – Tech-X Top Ten

 Progressive Power Solutions was just named the #1 company among the Utah Tech-X Top Ten winners for 2013.  The company this year doubled its revenue year over year and expanded its staff to 12. Progressive Power Solutions projects further job growth as demand for commercial and residential solar systems continues to heat up. Collectively, the top ten companies this year increased revenues by 41 percent, employ 160 people, and added 39 new Jobs with combined revenues of over $18,000,000.

“Progressive Power ...

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Solar Energy – Power bills set to double within 10 years says power company

 Solar electric retrofitting businesses and homes offers powerful returns on investment and backup electricity in case of emergency. That’s the assertion of a distinguished group of energy experts who discussed solar energy return on investment on November 8th at the Provo Marriott. To a packed room, panelists charted the course for installing and financing solar systems for the quickest payback. Event sponsors educate d the public in advance of ...

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Corporate Social Responsibility (CSR) Doesn’t Have to Hurt!

Community service & corporate social responsibility (CSR) can be synonymous…

Blending the money making world of business corporate social responsibility with the “give something back” world of service makes life richer and provides a “leg up” to non-profit ...

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Data Continues to Mount on Benefits of Human Breast Milk Nutrition for Premature Infants

— Prolacta Bioscience Applauds Independent Breast Milk Studies Presented at 2013 Pediatric Academics Society Annual Meeting —

INDUSTRY, Calif.–(BUSINESS WIRE)–Prolacta Bioscience, the leader of human breast milk nutrition for premature infants in the neonatal intensive care unit (NICU) applauds the focus of human milk nutrition highlighted at the recent Pediatric Academics Society (PAS) Annual Meeting. The growing number of studies conducted independently point to rising interest of providing an exclusive human milk diet for extremely ...

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Google Glasses PR Online at Full Throttle – Available at Costco?

Google Glasses  PR Online has a full head of steam! As a tech public relations firm, it’s fun to watch really great companies roll out new product promo. More hype than real value in some cases, the focused energy behind Google Glasses will yet be judged by history as Awesome or Awful. Since in my 2008  novel release Green SpinI included a projected 2016  use of this technology, I’m not too surprised or wowed–yet.

In the book, I ...

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