Getting people to pay attention to your company and even taking it a step further, getting them to become customers, can be a challenge. There’s so much noise and competition to overcome that it is easy to get lost. What makes companies stand out? Think about your favorite companies. What do they have in common? Why do you like them? It’s almost a guarantee that all ...Continue Reading → Share
Content continues to be king, and there are very obvious reasons why. Content, in any way, shape or form is what gets people’s attention. With all the content readily available, you have to be careful and strategic about how and where you put your information. But content is still what will draw customers in.
A strategic content marketing strategy will help your business get more attention and revenue. Old publicity ...Continue Reading → Share
We’ve heard a lot about Millennials and how they are changing the workforce and business world. This rising generation makes up a full third of the US population, and from teenagers to their mid-30s, they’ve got a lot of buying power. Growing up surrounded by technology and bombarded by messaging of all kinds, they make decisions differently than any previous generation. There’s no way to ignore them, ...Continue Reading → Share
In today’s world, where most people get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing in online reputation management is important and worth your time, ...Continue Reading → Share
Running a small business can be stressful enough without having to constantly worry to about every detail. You’ve got a lot to juggle, but there are plenty of programs out there that can make your life easier as a small business owner. Here are five tools that we think every small business should be implementing, because why make things harder than they have to be?
- Dropbox- If you aren’t using ...
You’ve already taken the plunge and started your dream company, possibly moved out of your home office and have hired more than 10 employees. Congratulations! Now what do you do? Feeling a little lost at this stage of your company’s development is normal. We’ve come up with 5 tips to help you get past this, “Now what?” stage and take your startup to the next level.
- Learn from your ...
In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.
With all the hard work that you’ve put into your marketing and public relations efforts, you want to make sure it is worth it. Measuring public relations efforts can be a tricky and historically has been a sore subject for professionals. It’s hard to quantitatively measure the worth of “good feelings.” But there are many aspects of PR that can, and should, be measured with numbers. With all the readily ...Continue Reading → Share
Attracting sharks (Shark Tank) is a good thing at the 2015 Utah Student 25 gala held in rapidly growing Lehi at Thanksgiving Point’s Show Barn. Electricity fills the air here and the sharks circle in the warm waters of Utah student entrepreneurship. A who’s who of investors, partners, and aspiring business owners all converged here to seize a slice of the American dream.
2014 #1 company, Spencer Quinn of FiberFix gave an update to ...Continue Reading → Share
Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your Continue Reading → Share