Media coverage- the Golden Goose of your public relations efforts. A non-paid endorsement…it doesn’t get better than that. People trust media coverage infinitely more than paid advertising or any other sales tool.
Media coverage can help launch your startup without costing too much, raise your brand awareness/recognition- which can lead to increased everything, especially sales- and can actually help great talent find you when they are looking for jobs.
But getting ...Continue Reading → Share