I first met Jason Mortensen on August 31 as his professor–a week and a half after the surgery that thrust him into the public relations limelight. He had missed the August 24 first ...Continue Reading → Share
The Daily Herald and I go back 16 years to it’s first print edition delivery on my doorstep. I was a new recruit on Eric Schmidt’s Novell public relations team at the time. We’ve had a love/hate relationship since then as the Utah Valley staple rides the roller coaster despised by print newspapers over the past decade. The less than nimble ones are now found in the ...Continue Reading → Share
Recently, there has been a flare up of incidents that have left the media questioning, the PR world fumbling, and bystanders scratching their heads about these PR topics. Many times, businesses and people at the top end of the American social elite act before thinking and backpedal when their metaphorical toast is already burnt. Here are 2 examples of such blunders:
As much as this topic ...Continue Reading → Share
“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.
1. Overusing exclamation points, question marks, and ...Continue Reading → Share
There was standing room only at today’s Utah Valley Entrepreneurial Forum (UVEF) awards event held at Zion’s Bank Canyon Room in downtown Provo. “Boostrapping” start-up Boostability took top honors with a raft of awesome companies nipping at their heels. Of special note this year, the same entrepreneur group posting 2 winners in today’s Top 25 Under 5. PcCareSupport was #5 and Outbox Systems ...Continue Reading → Share
These three things have nothing in common right? Wrong.
Recently the city of Provo in Utah Valley, a place I call home, announced it would make a huge announcement that would change the city entirely by putting us on the map. Great, I thought…another mall or maybe even a commercial airline terminal at our airport (it’s hardly a landing strip). The morning of the big announcement came and I sat waiting for what was to come. The mayor stood with ...Continue Reading → Share
In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to fruition is to take every precaution to get journalists to ...Continue Reading → Share
Wouldn’t it be fun to do the public relations (PR) for Ezekiel “Ziggy” Ansah, the Detroit Lions 1st round NFL draft pick. The new football version of the Ziggy brand is a rising star story made for Hollywood, ala The Blind Side. Never playing American football until about three years ago, this lion traveled an unlikely trail from Africa to Provo, Utah where he became a “defensive dominator.”
As the 5th pick in the 1st round, the Ziggy brand is ...Continue Reading → Share
UTC joins Popular Science, Government Security News, UVEF, and others honoring SpotterRF
SALT LAKE CITY- Eight innovations were announced as winners in the 11th annual Utah Innovation Awards program, presented by Stoel Rives LLP and the Utah Technology Council. This statewide program, is designed to recognize innovations and the Utah companies that created them. Winners were announced during a sold out Awards Luncheon today ...
Much has been written on this blog about Press Releases, Content Marketing, SEO, Analytics, and related Public Relations tools and tactics. Well, here’s some more if you didn’t get it the first time. This Utah PR firm believes in the press release–still! Yes, we admit it. Twitterville, the New Rules of Marketing and PR and other new prophets of profit would have you believe that traditional ...Continue Reading → Share