Press releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks can completely change the game for your organization or leave it in ...Continue Reading → Share
And what you can do about it
We all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach news.
News outlets must now find a way ...
Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.
1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One of the ...Continue Reading → Share
The Daily Herald and I go back 16 years to it’s first print edition delivery on my doorstep. I was a new recruit on Eric Schmidt’s Novell public relations team at the time. We’ve had a love/hate relationship since then as the Utah Valley staple rides the roller coaster despised by print newspapers over the past decade. The less than nimble ones are now found in the ...Continue Reading → Share
Recently, there has been a flare up of incidents that have left the media questioning, the PR world fumbling, and bystanders scratching their heads about these PR topics. Many times, businesses and people at the top end of the American social elite act before thinking and backpedal when their metaphorical toast is already burnt. Here are 2 examples of such blunders:
As much as this topic ...Continue Reading → Share
“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.
1. Overusing exclamation points, question marks, and ...Continue Reading → Share
There was standing room only at today’s Utah Valley Entrepreneurial Forum (UVEF) awards event held at Zion’s Bank Canyon Room in downtown Provo. “Boostrapping” start-up Boostability took top honors with a raft of awesome companies nipping at their heels. Of special note this year, the same entrepreneur group posting 2 winners in today’s Top 25 Under 5. PcCareSupport was #5 and Outbox Systems ...Continue Reading → Share
These three things have nothing in common right? Wrong.
Recently the city of Provo in Utah Valley, a place I call home, announced it would make a huge announcement that would change the city entirely by putting us on the map. Great, I thought…another mall or maybe even a commercial airline terminal at our airport (it’s hardly a landing strip). The morning of the big announcement came and I sat waiting for what was to come. The mayor stood with ...Continue Reading → Share