PR Online: 5 Ways to Ensure Your Email Gets Deleted

“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.

1. Overusing exclamation points, question marks, and ...

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UVEF Top 25 Under 5 Winners Boost Utah economy – Go Entrepreneurs!

There was standing room only at today’s Utah Valley Entrepreneurial Forum (UVEF) awards event held at Zion’s Bank Canyon Room in downtown Provo. “Boostrapping” start-up Boostability took top honors with a raft of awesome companies nipping at their heels. Of special note this year, the same entrepreneur group posting 2 winners in today’s Top 25 ...

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Google Fiber, PR, and Utah

These three things have nothing in common right? Wrong.

Recently the city of Provo in Utah Valley, a place  I call home, announced it would make a huge announcement that would change the city entirely by putting us on the map. Great, I thought…another mall or maybe even a commercial airline terminal at our airport (it’s hardly a landing strip). The morning of the big announcement came and I sat waiting for what was to come. The mayor stood with ...

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5 Ways to Get in the News – Ignore at Your Own Risk

In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to fruition is ...

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Ziggy PR Brand Rides Again – BYU’s, now Detroit’s African Lion

Wouldn’t it be fun to do the public relations (PR) for Ezekiel “Ziggy” Ansah, the Detroit Lions 1st round NFL draft pick. The new football version of the Ziggy brand is a rising star story made for Hollywood, ala The Blind Side. Never playing American football until about three years ago, this lion traveled an unlikely trail from Africa to Provo, Utah where he became a “defensive dominator.”

As the 5th pick in the 1st round, the Ziggy brand is ...

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Tech in the News: UTC names SpotterRF Winner – Utah Innovation Awards


UTC joins Popular Science, Government Security News, UVEF, and others honoring SpotterRF
SALT LAKE CITY- Eight innovations were announced as winners in the 11th annual Utah Innovation Awards program, presented by Stoel Rives LLP and the Utah Technology Council. This statewide program, is designed to recognize innovations and the Utah companies that created them. ...

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It’s the content, dude! Why the press release isn’t dead & other Content Marketing stuff

Much has been written on this blog about Press Releases, Content Marketing, SEO, Analytics, and related Public  Relations tools and tactics.  Well, here’s some more if you didn’t get it the first time. This Utah PR firm believes in the press release–still! Yes, we admit it. Twitterville, the New Rules of Marketing and PR and other new prophets ...

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PilmerPR Celebrates 10 Years Delivering Top PR & Marketing Results

PilmerPR Celebrates
Content Marketing among New Services Delivering Results for Emerging Companies

 

SALT LAKE CITY—February 12, 2013—PilmerPR today celebrates 10 years of delivering public relations and marketing success to clients in technology, cleantech, retail, travel, and ecommerce. To mark the occasion, the firm…

“We’ve come a long way, delivering the latest best practice technology and strategy to accelerate client success with very measureable PR and marketing services,” ...

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CES – Consumer Electronics on the Edge – Vote

CES is the hottest show in town this week…at least in Las Vegas. But, tens of thousands crowd arrive on the anthill of activity that is sure to delight the “must have it” influencers ready to lay down cash to show off the latest gadget.  For entrepreneurs, venture capitalists, and big thinkers of industry, this is the “Mecca” of consumer electronics.  For my peers in marketing and public relations, it’s a chance to forecast how technology will empower companies, ...

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New Years Publicity Outside New York – What’s a Moon Pie?

New Years in New York City includes the big Times Square  ball drop for publicity, not a “big apple.” But, how do they do the ball drop thing elsewhere? Cities all over America seek New Year headlines from their “over the top” guerilla PR antics. Try to top this drop:

Mobile Moon Pie Drop

Atlanta Peach Drop

Dillsburg Giant Pickle Drop

Brasstown Possum Drop

Memphis/Nashville Guitar Drop

Miami Orange Drop

NYC Times Square – Still the Most Famous PR for New Years Celebration

More Fun New Years Drops ...

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