Archive for 'PR Strategy'

3 Digital PR Secrets that Win!

 

PR, especially Digital PR (content marketing + online PR + social networks + visual = AWESOME!) is changing at light speed. We have to evolve with it. This came into focus when I lunched with a former supervisor who helped me get a start in the industry when we both worked for Eric Schmidt while at Novell. She is just getting back into ...

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Success can come from Failure, even in Public Relations

We are all familiar with the old adage, “If at first you don’t succeed, try, try again.” There have been many throughout time that started off as what would be considered a failure. For example, Thomas Edison, failed 1000’s of times while trying to create his light bulb.

Old Fashion LightswitchWhen asked about it by a  reporter, he said, “I have not failed 1,000 times.  I have successfully discovered 1,000 ways ...

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DIGIMARCON Sets Sail 6/23 for Savvy Marketers, Sales, & PR Professionals

 

digimarcon-button-1DIGIMARCON Digital Marketing Conference sets sail from June 23rd to 28th, 2014. Presented by Search Experiences, DIGIMARCON 2014 Conference showcases audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.

“We are pumped about the lineup of terrific talent for our unique digital marketing conference,” states Aaron Polmeer, Search Experiences CEO & ...

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Cyber Monday Sales Increase – 5 tips that increase trust

Cyber Monday topped previous records, slowed only by the consumers need to sleep. It’s robotic staff working tirelessly pushing those cyber shopping carts around each e-commerce site.

ComScore Inc, an analytics firm, said U.S. online sales rose 17.3 percent on Thanksgiving and Black Friday, outpacing sales growth at brick-and-mortar stores. ComScore forecasts a 16 percent jump in online sales for the season, helped by greater use of mobile ...

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Corporate Social Responsibility (CSR): How you can do it

Corporate Social Responsibility  (CSR): How you can do it – Part III  originally appeared in Utah Business Magazine blog:

The secret to effective Corporate Social Responsibility (CSR) is planning. Integrate CSR into organization’s business model for best results. The benefits from your CSR campaign may come in the form of increased profits, an increased positive company perception, or approval from the community through increased goodwill ...

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Crisis Communications: Peanuts, Layoffs & Politics

This Crisis Communications Series was originally published in Utah Business Magazine blog:

 

 

Peanuts, Layoffs, and Politics:  Crisis Communications Part 1

Headline News: Peanut product recalls, record job layoffs, and an impeached governor caught auctioning off a U.S. Senate seat.  The media is full of savvy reporters waiting to uncover the next big scandal or disaster.  This crisis communications series will provide insight in how to safeguard your organization against reputation disasters after an ...

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Your Reputation Management and Listening to Customers

Your Reputation Management and Listening to Customers originally appeared in the Utah Business Blog for Utah Business Magazine:

If a bomb went off in your backyard, would you know it? How about if that bomb was an explosion that took place on the internet and the wider it spread the more damage it did to your business and your brand. When would you hear about it?

Organizations of ...

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Sandra Bullock in Movie Gravity – Too Little Too Late for NASA PR – Fed Shutdown

The irony of this week’s opening of the movie Gravity starring Sandra Bullock, George Clooney, and Ed Harris is just, well, “out of this world. ” Unintentionally timed by public relations wonks to match up with this week’s furlough of 97% of NASA employees is nothing short of amazing.  As Hollywood’s magic PR campaign and star power launch the movie  to earth orbiting heights, the real U.S. space program appears to be burning up upon re-entry.

Deemed “nonessential” ...

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Entrepreneur – 2 Critical Areas of Study

In the weekend Entrepreneurship class I teach for a local university, I see dozens of aspiring business owners with tons of great ideas for starting a business. In my role as a Entrepreneur Consultant, my company sees the few that ever get from “idea” to “plan” to “execution.” Out of dozens of successful clients, four having reached the Inc.500 so far, I find a common theme. Successful startups learn 1) leadership skills and 2) ...

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Entrepreneur Consultant John Pilmer Accepts Weekend Faculty Invitation at UVU

 

Entrepreneur Consultant John Pilmer is back by popular demand.

SALT LAKE CITY—August 27, 2013—Utah Valley University (UVU) has enlisted PilmerPR CEO and business advisor John Pilmer, to teach Entrepreneurship (MGMT 3170.301) for a fourth semester in the Woodbury School of Business. This introductory class for aspiring entrepreneurs offers students a unique view into the real world of creating a running a successful startup company. Since his class meets on Saturday mornings, Pilmer continues as CEO for PilmerPR.

“I’m pleased to ...

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