Top 5 Social Media Tips for Start-Ups

The ever-changing world of social media can be tough to navigate, even for an experienced marketer. For start-up businesses it can seem almost impossible, a necessary evil that can make or break your new business. We want to help! Find five tips below that can help take your social media from being ineffective to your number one source for new business. 

 

The world of social media1. Less can be ...

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4 Tips to Creating Top Content

Establishing your brand on digital channels requires a lot of the right kind of content. What’s the right kind of content? That depends on your audience. Content can be a mixture of product and safety announcements, informational posts and articles, news and trend alerts and funny anecdotes. While there are a lot of great things you can do on a branded blog (see some tips here), what can you do outside of blogging?

1. Get ...

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12 Most Unnecessary Mistakes New Entrepreneurs Make

12 Most Unnecessary Mistakes New Entrepreneurs Make
Posted by John Pilmer on Apr 14, 2014 in Blog, Business | 12 comments

Starting your own bbigstock-Mistakes-Behind-You-Green-Roa-23009894-200x200usiness can be one of the most fulfilling experiences in your life. It can also be stressful, frustrating, and at times feel like a terrible decision.
Luckily, you can learn from those who have gone before you, and avoid making these 12 common mistakes.
1. ...

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3 Digital PR Secrets that Win!

 

PR, especially Digital PR (content marketing + online PR + social networks + visual = AWESOME!) is changing at light speed. We have to evolve with it. This came into focus when I lunched with a former supervisor who helped me get a start in the industry when we both worked for Eric Schmidt while at Novell. She is just getting back into ...

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Success can come from Failure, even in Public Relations

We are all familiar with the old adage, “If at first you don’t succeed, try, try again.” There have been many throughout time that started off as what would be considered a failure. For example, Thomas Edison, failed 1000’s of times while trying to create his light bulb.

Old Fashion LightswitchWhen asked about it by a  reporter, he said, “I have not failed 1,000 times.  I have successfully discovered 1,000 ways ...

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DIGIMARCON Sets Sail 6/23 for Savvy Marketers, Sales, & PR Professionals

 

digimarcon-button-1DIGIMARCON Digital Marketing Conference sets sail from June 23rd to 28th, 2014. Presented by Search Experiences, DIGIMARCON 2014 Conference showcases audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.

“We are pumped about the lineup of terrific talent for our unique digital marketing conference,” states Aaron Polmeer, Search Experiences CEO & ...

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Cyber Monday Sales Increase – 5 tips that increase trust

Cyber Monday topped previous records, slowed only by the consumers need to sleep. It’s robotic staff working tirelessly pushing those cyber shopping carts around each e-commerce site.

ComScore Inc, an analytics firm, said U.S. online sales rose 17.3 percent on Thanksgiving and Black Friday, outpacing sales growth at brick-and-mortar stores. ComScore forecasts a 16 percent jump in online sales for the season, helped by greater use of mobile ...

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Corporate Social Responsibility (CSR): How you can do it

Corporate Social Responsibility  (CSR): How you can do it – Part III  originally appeared in Utah Business Magazine blog:

The secret to effective Corporate Social Responsibility (CSR) is planning. Integrate CSR into organization’s business model for best results. The benefits from your CSR campaign may come in the form of increased profits, an increased positive company perception, or approval from the community through increased goodwill ...

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Crisis Communications: Peanuts, Layoffs & Politics

This Crisis Communications Series was originally published in Utah Business Magazine blog:

 

 

Peanuts, Layoffs, and Politics:  Crisis Communications Part 1

Headline News: Peanut product recalls, record job layoffs, and an impeached governor caught auctioning off a U.S. Senate seat.  The media is full of savvy reporters waiting to uncover the next big scandal or disaster.  This crisis communications series will provide insight in how to safeguard your organization against reputation disasters after an ...

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Your Reputation Management and Listening to Customers

Your Reputation Management and Listening to Customers originally appeared in the Utah Business Blog for Utah Business Magazine:

If a bomb went off in your backyard, would you know it? How about if that bomb was an explosion that took place on the internet and the wider it spread the more damage it did to your business and your brand. When would you hear about it?

Organizations of ...

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