Last month the Wall Street Journal announced it was making changes to their print edition. Among the visible changes, their most popular section, Marketplace, is now called Business & Tech. The change was made to reflect the overall changes in the business world, and how “tech is permeating every industry.” And if the Wall Street Journal revising their headline is not enough of a signal to you, let ...Continue Reading → Share
Press releases can be a controversial topic in the marketing/pr world today. As we’ve shared before, we think the press release has managed to remain a cornerstone for PR professionals in an ever-changing field. There are certain formats and rules to follow when constructing a press release yes, but what you do beyond those formatting quirks can completely change the game for your organization or leave it in ...Continue Reading → Share
It’s no secret that we love being a Utah business! (Have you seen our 20 reasons we love Utah post?) One of the best things about being snuggled in the silicon slopes is the awesome neighbors we get to see and hear about on a daily basis. We’ve picked our favorite ten businesses to spotlight this week. All of these companies have employed some impressive marketing techniques from community ...Continue Reading → Share
At the end of 2014, Facebook announced that it had an empathy team to help its employees and advertisers realize that the social media sites users’ are actual human beings. Facebook’s director of product design, Margaret Gould Stewart, said, “It’s kind of arrogant to think that the only reason that people exist is to use what you built. They actually have lives, like, outside ...Continue Reading → Share
Something no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step above your competition. The most important thing that goes into your newsroom is stellar content that focuses on your business and expertise, but that isn’t always enough to earn you the coverage you deserve. There ...Continue Reading → Share
Edelman recently released its 2015 Trust Barometer. Edelman surveyed 33,000 people from 27 countries around the world on their trust in the institutions of government, media, business and NGOs. Edelman has been doing this for fifteen years now and have set themselves up as experts in this area.
The study talked about the overall decline in trust in business since last year. What does this mean for your Continue Reading → Share
Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.
1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One of the ...Continue Reading → Share
It’s been said that “a picture is worth 1000 words”, but what if that picture ended up online where the internet never forgets? Online reputation management is a big problem in today’s digital world that businesses need to address. You wouldn’t get caught without a crisis management plan for your business, and you should have the same urgency for a reputation management plan in the online world.
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It’s the happiest season of all…and great for business!
One thing you can’t afford to save for the last minute this holiday season is your marketing. The holidays are all anyone thinks about come November 1st, so make the most of what everyone is thinking about. Below find five tips to get your marketing ready for the “most wonderful time of the year.”
1. Make sure to have a ...Continue Reading → Share
Even in grade school, “visual aids” were considered to be the be-all-end-all in what’s cool. Although in most cases target audiences have moved on from elementary school, none of us outgrow that desire to engage our senses when we’re presented with new information. Photographs, illustrations, graphs, infographics, icons, timelines, text art, logos, videos, animations, and countless other forms of visual communication can seriously up the value of your brand’s content.