5 Tools Content Marketers Should Not Be Without

If you follow our Facebook Page, you know that we’ve been taking a look at the best tools for writing, grammar and content marketing this week. There is an almost endless supply of applications available to help you write, publish, and optimize content. That means there’s no decent excuse for not publishing consistent, polished, and engaging content to connect your brand with consumers.

To help you narrow down the tools that will help the most, here’s our top 5 tools ...

Continue Reading →

How to Make People Care About Your Company Story

What is your story? Tell it!Getting people to pay attention to your company and even taking it a step further, getting them to become customers, can be a challenge. There’s so much noise and competition to overcome that it is easy to get lost. What makes companies stand out? Think about your favorite companies. What do they have in common? Why do you like them? It’s almost a guarantee that all ...

Continue Reading →

How These 5 Things Will Change Your Content Marketing

content is keyContent continues to be king, and there are very obvious reasons why. Content, in any way, shape or form is what gets people’s attention. With all the content readily available, you have to be careful and strategic about how and where you put your information. But content is still what will draw customers in.

A strategic content marketing strategy will help your business get more attention and revenue. Old publicity ...

Continue Reading →

The Ultimate Get Started Guide For Women Entrepreneurs

Women Entrepreneurs are making their way to the topQualities like easy collaboration, great listening and communication skills as well as a high emotional intelligence are just some of the feminine qualities that often make women fantastic entrepreneurs. While the challenge of balancing work and family life can be daunting, if that is your wish, the unique ability of many women to multitask and bring that unique perspective to the table is ...

Continue Reading →

Inspire Your Employees like a Pro in 6 Easy Steps

help your employees love their jobIt’s National Boss’s day! Part of what makes a good boss is the ability to inspire employees to do their best and want to be at work. This is not always an easy task, but it’s essential for the success of your business. High employee turnover can be very costly for employers and is not something that you want taking up your valuable time. Unfortunately, there isn’t ...

Continue Reading →

Does Company Culture Really Make a Difference?

Make your employees love workWork culture encompasses your company’s ideologies and principles as well as the beliefs, thought processes and attitudes of your employees.  Or as Entrepreneur.com has defined it, “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time.” Your company culture is your company’s personality. A positive work culture can have a great impact on your company’s success, and the opposite is true ...

Continue Reading →

6 Tools for Telecommuting

Telecommuters make their markAs part of National Work and Family Month, all of our blog posts for October will be focused around striking that delicate balance between your career and your home life. One way we at PilmerPR are able to create this balance is through telecommuting. We have a virtual office so many of our associates are able to work from wherever they are comfortable. Freelance work and telecommuting are ...

Continue Reading →

CSR Still Matters – And It Can Help Your Bottom Line

Be the ChangeThere’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or a well-established company , you should have a CSR strategy in place. ...

Continue Reading →

5 Ways Entrepreneurs Do Marketing Better

Think like an EntrepreneurThe word entrepreneurial either makes you want to run and hide or gets your heart pumping. Startup business owners know what it is like to go off into the dark and hope everything turns out alright. Not everyone is cut out to be an entrepreneur and start their own company, but that doesn’t mean all of us couldn’t use a little more entrepreneurial spirit and dedication in our current ...

Continue Reading →

Timing Really Is Everything

Timing is everything in marketingIn past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.

Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media posts or when to pitch to the media, but it ...

Continue Reading →
Page 1 of 17 12345...»