5 Small Business Holiday Marketing Strategies

It’s the happiest season of all…and great for business!

Holidays ornaments in stlyeOne thing you can’t afford to save for the last minute this holiday season is your marketing. The holidays are all anyone thinks about come November 1st, so make the most of what everyone is thinking about.  Below find five tips to get your marketing ready for the “most wonderful time of the year.”

1. Make sure to have a ...

Continue Reading →

3 Reasons to Stop Publishing Content Without a Visual

Even in grade school, “visual aids” were considered to be the be-all-end-all in what’s cool. Although in most cases target audiences have moved on from elementary school, none of us outgrow that desire to engage our senses when we’re presented with new information. Photographs, illustrations, graphs, infographics, icons, timelines, text art, logos, videos, animations, and countless other forms of visual communication can seriously up the value of your brand’s content.

Why Visuals matter Continue Reading →

5 Guidelines for Social Media Posts That Hit the Mark

Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.

Obviously, entrepreneurs have a high stake in making the most of their time spent online.While ...

Continue Reading →

Top 5 Social Media Tips for Start-Ups

The ever-changing world of social media can be tough to navigate, even for an experienced marketer. For start-up businesses it can seem almost impossible, a necessary evil that can make or break your new business. We want to help! Find five tips below that can help take your social media from being ineffective to your number one source for new business. 

 

The world of social media1. Less can be ...

Continue Reading →

4 Tips to Creating Top Content

Establishing your brand on digital channels requires a lot of the right kind of content. What’s the right kind of content? That depends on your audience. Content can be a mixture of product and safety announcements, informational posts and articles, news and trend alerts and funny anecdotes. While there are a lot of great things you can do on a branded blog (see some tips here), what can you do outside of blogging?

1. Get ...

Continue Reading →

12 Most Unnecessary Mistakes New Entrepreneurs Make

12 Most Unnecessary Mistakes New Entrepreneurs Make
Posted by John Pilmer on Apr 14, 2014 in Blog, Business | 12 comments

Starting your own bbigstock-Mistakes-Behind-You-Green-Roa-23009894-200x200usiness can be one of the most fulfilling experiences in your life. It can also be stressful, frustrating, and at times feel like a terrible decision.
Luckily, you can learn from those who have gone before you, and avoid making these 12 common mistakes.
1. ...

Continue Reading →

3 Digital PR Secrets that Win!

 

PR, especially Digital PR (content marketing + online PR + social networks + visual = AWESOME!) is changing at light speed. We have to evolve with it. This came into focus when I lunched with a former supervisor who helped me get a start in the industry when we both worked for Eric Schmidt while at Novell. She is just getting back into ...

Continue Reading →

Success can come from Failure, even in Public Relations

We are all familiar with the old adage, “If at first you don’t succeed, try, try again.” There have been many throughout time that started off as what would be considered a failure. For example, Thomas Edison, failed 1000’s of times while trying to create his light bulb.

Old Fashion LightswitchWhen asked about it by a  reporter, he said, “I have not failed 1,000 times.  I have successfully discovered 1,000 ways ...

Continue Reading →

DIGIMARCON Sets Sail 6/23 for Savvy Marketers, Sales, & PR Professionals

 

digimarcon-button-1DIGIMARCON Digital Marketing Conference sets sail from June 23rd to 28th, 2014. Presented by Search Experiences, DIGIMARCON 2014 Conference showcases audacious and thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns.

“We are pumped about the lineup of terrific talent for our unique digital marketing conference,” states Aaron Polmeer, Search Experiences CEO & ...

Continue Reading →

Cyber Monday Sales Increase – 5 tips that increase trust

Cyber Monday topped previous records, slowed only by the consumers need to sleep. It’s robotic staff working tirelessly pushing those cyber shopping carts around each e-commerce site.

ComScore Inc, an analytics firm, said U.S. online sales rose 17.3 percent on Thanksgiving and Black Friday, outpacing sales growth at brick-and-mortar stores. ComScore forecasts a 16 percent jump in online sales for the season, helped by greater use of mobile ...

Continue Reading →
Page 1 of 14 12345...»