In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to fruition is to take every precaution to get journalists to ...
Continue Reading → Share
Mobile Force Protection gets new “eyes” from SpotterRF:
TAMPA, FL—SOFIC—May 14, 2013—The United States spends $1.2 million to send one soldier to serve in Afghanistan for one year*. To protect these warfighters, SpotterRF worked with Camp Williams, Utah in recent exercises to train operators on the use of a compact radar system that cost less than $30,000 with only a 3lb battery and laptop that automatically detects and tracks multiple threats ...
Continue Reading → Share
Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” emerging companies seek to tell, driving brand awareness and ...
Wouldn’t it be fun to do the public relations (PR) for Ezekiel “Ziggy” Ansah, the Detroit Lions 1st round NFL draft pick. The new football version of the Ziggy brand is a rising star story made for Hollywood, ala The Blind Side. Never playing American football until about three years ago, this lion traveled an unlikely trail from Africa to Provo, Utah where he became a “defensive dominator.”
As the 5th pick in the 1st round, the Ziggy brand is ...
Continue Reading → Share
Y Mountain and Brigham Young University (BYU) first came into my view as a new missionary riding a bus into Utah Valley in 1980. The giant letter, taller than a football field length, seemed a homecoming beacon leading me closer to that day’s destiny – the MTC. The immaculate BYU campus unfolded before me that day and left an indelible impression.
The Y next entered my life as ...
Continue Reading → Share
Content Marketing, Article Marketing, Product Marketing–they’re all connected. The language of business success. Where are companies finding this success? It’s not a simple answer, but a lot more people are asking, What is a blog? “How do I blog? Why do I need to pitch bloggers and do guest blogs. As a component in a well crafted public relations campaign, content marketing and SEO are synonymous ...
At a Utah Tech Council (UTC) event at Rees Capital (Amy Rees), I sat at the feet of Scott Petersen and John Richards from the BYU Center for Entrepreneurship. They refined my understanding of the proven principles taught in Nail It Then Scale It (Paul Ahlstrom & Nathan Furr), Business Model Generation (Alex Osterwalder), among others*.
However, Scott Petersen hit on a principle that ...
Continue Reading → Share
SpotterRF Radar News: The U.S. military is very careful how it speaks in public about specific technology used in the field. So, it’s very pleasing to see the Department of Defense’s public announcement involving our client SpotterRF along with today’s DoD approved SpotterRF announcement. Utah PR firm, PilmerPR, and our Utah client, SpotterRF are close neighbors.
SpotterRF was one of 15 industry partners selected to participate in a Department ...
Continue Reading → Share
Much has been written on this blog about Press Releases, Content Marketing, SEO, Analytics, and related Public Relations tools and tactics. Well, here’s some more if you didn’t get it the first time. This Utah PR firm believes in the press release–still! Yes, we admit it. Twitterville, the New Rules of Marketing and PR and other new prophets of profit would have you believe that traditional ...
SALT LAKE CITY—February 12, 2013—PilmerPR today celebrates 10 years of delivering public relations and marketing success to clients in technology, cleantech, retail, travel, and ecommerce. To mark the occasion, the firm…
“We’ve come a long way, delivering the latest best practice technology and strategy to accelerate client success with very measureable PR and marketing services,” ...
Continue Reading → Share