We’ve heard a lot about Millennials and how they are changing the workforce and business world. This rising generation makes up a full third of the US population, and from teenagers to their mid-30s, they’ve got a lot of buying power. Growing up surrounded by technology and bombarded by messaging of all kinds, they make decisions differently than any previous generation. There’s no way to ignore them, ...Continue Reading → Share
Recently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help make your event a success:
- Find a racehorse and hot topic to ...
This week two major corporations, Amazon and Walmart, promised customers sales that would rival Black Friday. Obviously an eye-catching notion for plenty of shoppers across the country, who waited eagerly for the sales to begin. Amazon’s Prime Day was in celebration of the company’s 20th birthday and a way to promote their Prime service while also rewarding current Prime members. Walmart answered this much-hyped sale with their own campaign. ...Continue Reading → Share
In today’s world, where most people get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing in online reputation management is important and worth your time, ...Continue Reading → Share
We recently watched Seth Godin’s TED talk about messaging and marketing and pulled some great tips for you to help your brand be remembered. Marketing is constantly evolving to keep up with the fast-paced changing economy of the world. In a culture that is becoming more self-centered, marketing has had to adapt to be relevant. Simply spending millions of dollars on television or radio commercials doesn’t work like it used to.
With DVR and ...Continue Reading → Share
Despite the changes that have come to business with the advent of new technologies over the years, there are some public relations staples that have stood the test of time. The press release has been in use since the early 1900s, and is still a great way to get results. Direct to consumer marketing has been prevalent since the invention of the printing press, and only spread with the advent ...Continue Reading → Share
As a small business owner, you want to make sure that your marketing efforts are worth the effort. Time is not something you can afford to waste and mistakes can be costly. We’ve come up with 6 ways to help ensure you are getting the most out of your user engagement in the social media world.
- Consistently produce quality content- The social sphere is constantly on the move and your news ...
You’ve already taken the plunge and started your dream company, possibly moved out of your home office and have hired more than 10 employees. Congratulations! Now what do you do? Feeling a little lost at this stage of your company’s development is normal. We’ve come up with 5 tips to help you get past this, “Now what?” stage and take your startup to the next level.
- Learn from your ...
In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.
With all the hard work that you’ve put into your marketing and public relations efforts, you want to make sure it is worth it. Measuring public relations efforts can be a tricky and historically has been a sore subject for professionals. It’s hard to quantitatively measure the worth of “good feelings.” But there are many aspects of PR that can, and should, be measured with numbers. With all the readily ...Continue Reading → Share