Work culture encompasses your company’s ideologies and principles as well as the beliefs, thought processes and attitudes of your employees. Or as Entrepreneur.com has defined it, “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time.” Your company culture is your company’s personality. A positive work culture can have a great impact on your company’s success, and the opposite is true ...Continue Reading → Share
As part of National Work and Family Month, all of our blog posts for October will be focused around striking that delicate balance between your career and your home life. One way we at PilmerPR are able to create this balance is through telecommuting. We have a virtual office so many of our associates are able to work from wherever they are comfortable. Freelance work and telecommuting are ...Continue Reading → Share
There’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or a well-established company , you should have a CSR strategy in place. ...Continue Reading → Share
The word entrepreneurial either makes you want to run and hide or gets your heart pumping. Startup business owners know what it is like to go off into the dark and hope everything turns out alright. Not everyone is cut out to be an entrepreneur and start their own company, but that doesn’t mean all of us couldn’t use a little more entrepreneurial spirit and dedication in our current ...Continue Reading → Share
In past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.
Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media posts or when to pitch to the media, but it ...Continue Reading → Share
The benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can be a ...Continue Reading → Share
We’ve heard a lot about Millennials and how they are changing the workforce and business world. This rising generation makes up a full third of the US population, and from teenagers to their mid-30s, they’ve got a lot of buying power. Growing up surrounded by technology and bombarded by messaging of all kinds, they make decisions differently than any previous generation. There’s no way to ignore them, ...Continue Reading → Share
Recently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help make your event a success:
- Find a racehorse and hot topic to ...
This week two major corporations, Amazon and Walmart, promised customers sales that would rival Black Friday. Obviously an eye-catching notion for plenty of shoppers across the country, who waited eagerly for the sales to begin. Amazon’s Prime Day was in celebration of the company’s 20th birthday and a way to promote their Prime service while also rewarding current Prime members. Walmart answered this much-hyped sale with their own campaign. ...Continue Reading → Share
In today’s world, where most people get their information on the Internet, your online reputation is the first thing most people will see. Think about it as an introduction to perspective clients, partners, and media outlets. It is vital that you pay attention to your online reputation and protect it the best you can. Here are three reasons investing in online reputation management is important and worth your time, ...Continue Reading → Share