CSR: The Entrepreneur’s Future

CSR is love for the world around usCorporate Social Responsibility (CSR) is something that you hear a lot about and know is important but maybe have been putting on the back burner. You can only run in the same 5k for cancer so many times before it starts to lose meaning for your employees. But CSR doesn’t have to be so cut and paste.

With today’s globally connected world, it’s easier and more important ...

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3 PR Strategies To Help Your Small Business Thrive This Year

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According to a new Yelp.com survey, despite the unstable economy, rising minimum wages, and an upcoming presidential election, 92% of small business owners expect their revenue to increase in the coming year. Young Business owners and restaurants led the optimistic charge. With the outlook so great, it’s a great time to be an entrepreneur. That said, one of the top challenges identified in Yelp’s survey was managing marketing on a limited ...

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Trend Watch: In 2016, Influencer Marketing Will Shine

2016 Marketing Trends

As the year draws to a close, most of our clients are already planning January press releases, events, product launches, and trade shows. In the age of Adblock, on-demand television, and online newspapers, traditional advertising simply won’t cut it. Earned media remains one of the best ways to reach and motivate your audience. To stay ahead of the curve in 2016, one of the key trends to watch is the ...

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5 Tools Content Marketers Should Not Be Without

If you follow our Facebook Page, you know that we’ve been taking a look at the best tools for writing, grammar and content marketing this week. There is an almost endless supply of applications available to help you write, publish, and optimize content. That means there’s no decent excuse for not publishing consistent, polished, and engaging content to connect your brand with consumers.

To help you narrow down the tools that will help the most, here’s our top 5 tools ...

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How to Make People Care About Your Company Story

What is your story? Tell it!Getting people to pay attention to your company and even taking it a step further, getting them to become customers, can be a challenge. There’s so much noise and competition to overcome that it is easy to get lost. What makes companies stand out? Think about your favorite companies. What do they have in common? Why do you like them? It’s almost a guarantee that all ...

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How These 5 Things Will Change Your Content Marketing

content is keyContent continues to be king, and there are very obvious reasons why. Content, in any way, shape or form is what gets people’s attention. With all the content readily available, you have to be careful and strategic about how and where you put your information. But content is still what will draw customers in.

A strategic content marketing strategy will help your business get more attention and revenue. Old publicity ...

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The Ultimate Get Started Guide For Women Entrepreneurs

Women Entrepreneurs are making their way to the topQualities like easy collaboration, great listening and communication skills as well as a high emotional intelligence are just some of the feminine qualities that often make women fantastic entrepreneurs. While the challenge of balancing work and family life can be daunting, if that is your wish, the unique ability of many women to multitask and bring that unique perspective to the table is ...

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Inspire Your Employees like a Pro in 6 Easy Steps

help your employees love their jobIt’s National Boss’s day! Part of what makes a good boss is the ability to inspire employees to do their best and want to be at work. This is not always an easy task, but it’s essential for the success of your business. High employee turnover can be very costly for employers and is not something that you want taking up your valuable time. Unfortunately, there isn’t ...

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Does Company Culture Really Make a Difference?

Make your employees love workWork culture encompasses your company’s ideologies and principles as well as the beliefs, thought processes and attitudes of your employees.  Or as Entrepreneur.com has defined it, “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time.” Your company culture is your company’s personality. A positive work culture can have a great impact on your company’s success, and the opposite is true ...

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6 Tools for Telecommuting

Telecommuters make their markAs part of National Work and Family Month, all of our blog posts for October will be focused around striking that delicate balance between your career and your home life. One way we at PilmerPR are able to create this balance is through telecommuting. We have a virtual office so many of our associates are able to work from wherever they are comfortable. Freelance work and telecommuting are ...

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