Archive for 'PR Strategy'

SpotterRF Signs New Partners as New Awards Pile Up

News Coverage of this announcement:

SourceSecurity.com

Military and Aerospace Electronics

PilmerPR public relations and marketing client SpotterRF this week announced new partnerships and awards as demand grows for its breakthrough radar technology. SpotterRF provides the world’s most advanced compact surveillance radar (CSR) system for affordable wide area, all weather perimeter security and small force protection. Incorporated in 2009, the company attained profitability quickly and is ahead of forecasts.

SpotterRF’s ...

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BBB – New Phishing Scam Messing with your Public Relations & Online Reputation Management?

This Utah PR firm has a clean record with the BBB. Long before Facebook, Google+, Angie’s List, Yelp, or a dozen other now prominent consumer rating services, there was the BBB. So, I paid attention the other day when I received a convincing email from what was “purported” to be the Better Business Bureau (BBB).  As a public relations firm offering Online Reputation Management, I know how ...

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CES – Consumer Electronics on the Edge – Vote

CES is the hottest show in town this week…at least in Las Vegas. But, tens of thousands crowd arrive on the anthill of activity that is sure to delight the “must have it” influencers ready to lay down cash to show off the latest gadget.  For entrepreneurs, venture capitalists, and big thinkers of industry, this is the “Mecca” of consumer electronics.  For my peers in marketing and public relations, it’s a chance to forecast how technology will empower companies, ...

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New Years Publicity Outside New York – What’s a Moon Pie?

New Years in New York City includes the big Times Square  ball drop for publicity, not a “big apple.” But, how do they do the ball drop thing elsewhere? Cities all over America seek New Year headlines from their “over the top” guerilla PR antics. Try to top this drop:

Mobile Moon Pie Drop

Atlanta Peach Drop

Dillsburg Giant Pickle Drop

Brasstown Possum Drop

Memphis/Nashville Guitar Drop

Miami Orange Drop

NYC Times Square – Still the Most Famous PR for New Years Celebration

More Fun New Years Drops ...

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Children with Autism Benefit from Christmas Party – Corporate Social Responsibility

Corporate Social Responsibility (CSR) continues to rise in the collective corporate conscience.  Our public relations firm loves to work with clients that follow PilmerPR rule #1, “First Be Good, Then Talk About It.” A painful memory of how marketing gets ahead of social responsibility is the gulf oil spill, courtesy of ...

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Social Responsibility – The Smokey Side at Walmart, Disney, & …

Poor Corporate Social Responsibility (CSR) rides again!

Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits.  I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.

Bangladesh police ...

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#1 Utah Public Relations Holding Steady with Threat of Growing Air Pollution

In the news again with great Public Relations –Provo/Orem #1. Pitney Bowes analyzed 384 metropolitan areas and the Provo-Orem area ranks first on a list of the nation’s fastest-growing metropolitan areas and will remain that way for the next five years. 2012 to 2017 Provo-Orem’s population is projected to add nearly 11,000 new households, or 7.4 percent at an annual rate ...

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Osmonds Honored in UVEF Hall of Fame – Public Relations That Has Lasted 50+ Years

 

Public Relations campaigns, at least in this Utah PR firm’s experience, are usually measured in weeks or months. Even CSR PR (corporate social responsibility) campaign plans may forecast only a few years out.

 

Imagine a media relations plan spanning more than five decades. Now think of the volatile entertainment business where one hit wonders abound.  It would be more rare than a photo of Jerry Lee Lewis, Carl Perkins, Elvis Presley and Johnny Cash singing together. Or, ...

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Popular Science – SpotterRF “Revolutionary” in Best of What’s New 2012

Radar – You’ve come a long way baby!

Popular Science calls it a “revolutionary product” for protecting soldiers and the public. Popular Science Magazine’s Best of What’s New 2012 Award goes to PilmerPR public relations client SpotterRF for their compact ground surveillance radar. This new product is a peek behind the advanced tech curtain where tremendous public risk exists.

The prestigious award from ...

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Guerilla PR – National Geographic Feeds Red Bull – Stratos PR Frenzie

Update: Sun Nov 11, 9p Eastern, National Geographic airs Space Dive

As of the end of 2011, Red Bull employed 8,294 people in 164 countries.

A total of 4.631 billion cans of Red Bull were sold worldwide in 2011.

Denmark, Norway, & France have banned the sale of Red Bull.

Caffeine content per serving: 8oz-80mg (Coke classic: 12oz-40mg)

Guerrilla PR 101: Today, PR online masters Red Bull ...

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