Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet). 87% of consumers use both. That’s up drastically over numbers reported just two years ago (2011).
Why should companies and marketers care? If you stay stuck in the old-school-think of mass email business-to-consumer (B to C) campaigns, you may be ...Continue Reading → Share