5 Ways For Your Brand to Be Remembered

We recently watched Seth Godin’s TED talk about messaging and marketing and pulled some great tips for you to help your brand be remembered. Marketing is constantly evolving to keep up with the fast-paced changing economy of the world. In a culture that is becoming more self-centered, marketing has had to adapt to be relevant. Simply spending millions of dollars on television or radio commercials doesn’t work like it used to.

With DVR and ...

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The #1 Public Relations Tactic

Media Coverage

Despite the changes that have come to business with the advent of new technologies over the years, there are some public relations staples that have stood the test of time. The press release has been in use since the early 1900s, and is still a great way to get results. Direct to consumer marketing has been prevalent since the invention of the printing press, and only spread with the advent ...

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6 Ways To Make The Most Of Your User Engagement On Social Media

User Engagement GaugeAs a small business owner, you want to make sure that your marketing efforts are worth the effort. Time is not something you can afford to waste and mistakes can be costly. We’ve come up with 6 ways to help ensure you are getting the most out of your user engagement in the social media world.

  1. Consistently produce quality content- The social sphere is constantly on the move and your news ...
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5 Tips to Keep Your Startup Rolling

What is a startupYou’ve already taken the plunge and started your dream company, possibly moved out of your home office and have hired more than 10 employees. Congratulations! Now what do you do? Feeling a little lost at this stage of your company’s development is normal. We’ve come up with 5 tips to help you get past this, “Now what?” stage and take your startup to the next level.

  1. Learn from your ...
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7 Steps to Up Your Corporate Social Responsibility Game

In an age when tweets about an earthquake move faster than the human experience of the tremors themselves, good global citizenship is nearly impossible to fake. I could prove this by producing charts and graphs showing how your company culture impacts your profits, employee turnover, job satisfaction and media coverage.

But, graphs or no, the bottom line is this: If the point of starting your business was to find fulfillment and happiness in doing something you love, you should feel Roadmap to good CSR Continue Reading →

How To Tell If Your Public Relations Efforts Are Working

Measuring your effortsWith all the hard work that you’ve put into your marketing and public relations efforts, you want to make sure it is worth it. Measuring public relations efforts can be a tricky and historically has been a sore subject for professionals. It’s hard to quantitatively measure the worth of “good feelings.” But there are many aspects of PR that can, and should, be measured with numbers. With all the readily ...

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5 Trends in PR – The Future of Public Relations

What will the future hold? With all the changes in technology and culture in the past 10-15 years it’s no wonder that the face of PR is also adapting. In that time we’ve managed to introduce social media, which has exploded, shift from traditional media consumption to more digital and mobile screens, the presence of online media outlets has exponentially increased and even traditional media itself has morphed to meet the needs ...

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How to Make Your Marketing Work for You

where marketing meets strategyMarketing your business can be overwhelming if you don’t have a plan, but it is one of the most important things you can do to move forward in your business. There are a few key tips that can help you make the most of your marketing and make it really work for you.

Tip 1- Do your research: One of the best first steps you can take to making ...

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Digital PR Tidbits and Tactics

Google recently changed their search algorithm–no surprise there. However, after demoting the search value of press releases in the past year or so, they seem to have reversed course–again. PRSA reports that press releases can now appear in search results for news about a company. This puts news postings on PRNewswire, BusinessWire, or PRWeb back in the search results value column. Thanks Google.

Ever thought it would be cool to Tweet live video streams? With Meerkat, that day can be ...

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How to Make the Most of Your Holiday Marketing Strategy

Every year we all look forward to the Holidays. Whether it’s because of the food, fun, or just the occasional reprieve from work, the holidays are generally anticipated by most – and holidays can be a gold mine for your business if you leverage them correctly.  There are many different ways that you can make the most of the holidays, especially ones you didn’t know about! For example, if you are a cupcakery and you aren’t taki Continue Reading →

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