In the weekend Entrepreneurship class I teach for a local university, I see dozens of aspiring business owners with tons of great ideas for starting a business. In my role as a Entrepreneur Consultant, my company sees the few that ever get from “idea” to “plan” to “execution.” Out of dozens of successful clients, four having reached the Inc.500 so far, I find a common theme. Successful startups learn 1) leadership skills and 2) ...Continue Reading → Share
Entrepreneur Consultant John Pilmer is back by popular demand.
SALT LAKE CITY—August 27, 2013—Utah Valley University (UVU) has enlisted PilmerPR CEO and business advisor John Pilmer, to teach Entrepreneurship (MGMT 3170.301) for a fourth semester in the Woodbury School of Business. This introductory class for aspiring entrepreneurs offers students a unique view into the real world of creating a running a successful startup company. Since his class meets on Saturday mornings, Pilmer continues as CEO for PilmerPR.
“I’m pleased to ...Continue Reading → Share
Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet). 87% of consumers use both. That’s up drastically over numbers reported just two years ago (2011).
Why should companies and marketers care? If you stay stuck in the old-school-think of mass email business-to-consumer (B to C) campaigns, you may be ...Continue Reading → Share
The Daily Herald and I go back 16 years to it’s first print edition delivery on my doorstep. I was a new recruit on Eric Schmidt’s Novell public relations team at the time. We’ve had a love/hate relationship since then as the Utah Valley staple rides the roller coaster despised by print newspapers over the past decade. The less than nimble ones are now found in the ...Continue Reading → Share
Recently, there has been a flare up of incidents that have left the media questioning, the PR world fumbling, and bystanders scratching their heads about these PR topics. Many times, businesses and people at the top end of the American social elite act before thinking and backpedal when their metaphorical toast is already burnt. Here are 2 examples of such blunders:
As much as this topic ...Continue Reading → Share
“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.
1. Overusing exclamation points, question marks, and ...Continue Reading → Share
These three things have nothing in common right? Wrong.
Recently the city of Provo in Utah Valley, a place I call home, announced it would make a huge announcement that would change the city entirely by putting us on the map. Great, I thought…another mall or maybe even a commercial airline terminal at our airport (it’s hardly a landing strip). The morning of the big announcement came and I sat waiting for what was to come. The mayor stood with ...Continue Reading → Share
When it comes to terrorism, “ignorance is bliss.” That is the PR in the news from the Associated Press speaking to a Michigan Chamber of Commerce representative regarding where explosive materials are stored in the town of Shelby. As President Obama follows his public relations script, directing that the war on terror must end, homeland terror threats appear very real if you pull back the sheets.
The AP reports that even post 9/11, even post Timothy McVeigh and ...Continue Reading → Share
In years past, social media was viewed as a means for expressing oneself and saying whatever came to mind so others could hear. Sounds like something teenagers would latch onto, right? Phrases like “social media PR” were not even considered and that was just the way things were. Today social media is used as the same babbling platform on one front but a powerful business tool on another. In fact, the fastest ...Continue Reading → Share
In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to fruition is to take every precaution to get journalists to ...Continue Reading → Share