The Ultimate Get Started Guide For Women Entrepreneurs

Women Entrepreneurs are making their way to the topQualities like easy collaboration, great listening and communication skills as well as a high emotional intelligence are just some of the feminine qualities that often make women fantastic entrepreneurs. While the challenge of balancing work and family life can be daunting, if that is your wish, the unique ability of many women to multitask and bring that unique perspective to the table is ...

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Inspire Your Employees like a Pro in 6 Easy Steps

help your employees love their jobIt’s National Boss’s day! Part of what makes a good boss is the ability to inspire employees to do their best and want to be at work. This is not always an easy task, but it’s essential for the success of your business. High employee turnover can be very costly for employers and is not something that you want taking up your valuable time. Unfortunately, there isn’t ...

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Does Company Culture Really Make a Difference?

Make your employees love workWork culture encompasses your company’s ideologies and principles as well as the beliefs, thought processes and attitudes of your employees.  Or as Entrepreneur.com has defined it, “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time.” Your company culture is your company’s personality. A positive work culture can have a great impact on your company’s success, and the opposite is true ...

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6 Tools for Telecommuting

Telecommuters make their markAs part of National Work and Family Month, all of our blog posts for October will be focused around striking that delicate balance between your career and your home life. One way we at PilmerPR are able to create this balance is through telecommuting. We have a virtual office so many of our associates are able to work from wherever they are comfortable. Freelance work and telecommuting are ...

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CSR Still Matters – And It Can Help Your Bottom Line

Be the ChangeThere’s been some debate as to whether or not corporate social responsibility (CSR) is really worth it for your business. While you cannot quantitatively measure “good feelings,” there are things you can measure the come from CSR like an increase in sales, engagement, and media relations (traditional or social). Whether you’re an entrepreneur just starting out or a well-established company , you should have a CSR strategy in place. ...

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5 Ways Entrepreneurs Do Marketing Better

Think like an EntrepreneurThe word entrepreneurial either makes you want to run and hide or gets your heart pumping. Startup business owners know what it is like to go off into the dark and hope everything turns out alright. Not everyone is cut out to be an entrepreneur and start their own company, but that doesn’t mean all of us couldn’t use a little more entrepreneurial spirit and dedication in our current ...

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Timing Really Is Everything

Timing is everything in marketingIn past posts we’ve discussed basic PR/Marketing staples like press releases and social media; today we want to focus on one of the most important things that relates to all marketing and PR tactics‑‑‑‑timing.

Timing is one of the most important aspects to consider when planning your marketing campaign. It not only affects little things like social media posts or when to pitch to the media, but it ...

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5 Visual Marketing Ideas For Non-Visual Businesses

Think VisualsThe benefits of visual content have been spouted all over the internet. Yes, it’s important; it can help grow your business and get attention that might otherwise be lost without it. A picture is worth 1000 words after all, and approximately 65% of the population are visual learners. So what if your company is the type that doesn’t easily lend itself to visual content? Not everyone can be a ...

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Marketing to Millennials: 4 Things You Haven’t Tried Yet

The up and coming generationWe’ve heard a lot about Millennials and how they are changing the workforce and business world. This rising generation makes up a full third of the US population, and from teenagers to their mid-30s, they’ve got a lot of buying power. Growing up surrounded by technology and bombarded by messaging of all kinds, they make decisions differently than any previous generation. There’s no way to ignore them, ...

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3 Secrets to Successful PR Events

logoRecently, we orchestrated an event for one of our clients, SpotterRF, who is moving to a bigger manufacturing facility in Orem, Utah due to the high global demand for their compact surveillance radar (CSR). Grand openings and other corporate events are excellent opportunities for press attention, industry credibility and community buy-in. Here are three secrets the pros use to help make your event a success:

  1. Find a racehorse and hot topic to ...
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