Archive for 'PR Strategy'

Facebook Smacks Email from Passing Lane in Consumer Digital Communications

Breaking News: In the world of digital communications, Facebook now equals Email in the percentage of connected consumers who use the platform for talk to others. (source: Chinet).  87% of consumers use both.  That’s up drastically over numbers reported just two years ago (2011).

Why should companies and marketers care? If you stay stuck in the old-school-think of mass email business-to-consumer (B to C) campaigns, you may be ...

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Daily Herald Gets Online Media Wings, Prepares to Fly to New Location

The Daily Herald and I go back 16 years to it’s first print edition delivery on my doorstep. I was a new recruit on Eric Schmidt’s Novell public relations team at the time. We’ve had a love/hate relationship since then as the Utah Valley staple rides the roller coaster despised by print newspapers over the past decade. The less than nimble ones are now found in the ...

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2 Hotly Debated PR Topics

Recently, there has been a flare up of incidents that have left the media questioning, the PR world fumbling, and bystanders scratching their heads about these PR topics. Many times, businesses and people at the top end of the American social elite act before thinking and backpedal when their metaphorical toast is already burnt. Here are 2 examples of such blunders:

The Paula Deen Controversy

Paula Deen PR TopicAs much as this topic ...

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PR Online: 5 Ways to Ensure Your Email Gets Deleted

“If only our clients would read our emails all the way through, our business would be booming!” Sound familiar? Most businesses have run into the problem of promotional emails getting deleted with few emails even being opened by the recipients. So why don’t people care about the awesome goods or services we offer? Here are five approaches that ensure your email does not get picked up by local media and potential clients.

1. Overusing exclamation points, question marks, and ...

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Google Fiber, PR, and Utah

These three things have nothing in common right? Wrong.

Recently the city of Provo in Utah Valley, a place  I call home, announced it would make a huge announcement that would change the city entirely by putting us on the map. Great, I thought…another mall or maybe even a commercial airline terminal at our airport (it’s hardly a landing strip). The morning of the big announcement came and I sat waiting for what was to come. The mayor stood with ...

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PR in the News – Re: Terrorism – Ignorance is Bliss

When it comes to terrorism, “ignorance is bliss.” That is the PR in the news from the Associated Press speaking to a Michigan Chamber of Commerce representative regarding where explosive materials are stored in the town of Shelby.  As President Obama follows his public relations script, directing that the war on terror must end, homeland terror threats appear very real if you pull back the sheets.

The AP reports that even post 9/11, even post Timothy McVeigh and ...

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Social Media PR: Utilizing The World’s Largest Online Focus Group

PilmerPRIn years past, social media was viewed as a means for expressing oneself and saying whatever came to mind so others could hear. Sounds like something teenagers would latch onto, right? Phrases like “social media PR” were not even considered and that was just the way things were. Today social media is used as the same babbling platform on one front but a powerful business tool on another. In fact, the fastest ...

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5 Ways to Get in the News – Ignore at Your Own Risk

In today’s public relations climate, great PR firms help you get in the news. So, why is good media relations imperative? The reason is quite simple: because good media relations gets you in the news and getting in the news means that potential buyers are aware of your product or service. The key to making this idea come to fruition is to take every precaution to get journalists to ...

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SpotterRF provides “Eyes” for Mobile Force Protection Training at Camp Williams

Mobile Force Protection gets new “eyes” from SpotterRF:

TAMPA, FL—SOFIC—May 14, 2013—The United States spends $1.2 million to send one soldier to serve in Afghanistan for one year*. To protect these warfighters, SpotterRF worked with Camp Williams, Utah in recent exercises to train operators on the use of a compact radar system that cost less than $30,000 with only a 3lb battery and laptop that automatically detects and tracks multiple threats ...

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Awards Build the Story & the Brand – Emerging Company Public Relations Strategies

Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” emerging companies seek to tell, driving brand awareness and ...

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