How to Make Your Marketing Work for You

where marketing meets strategyMarketing your business can be overwhelming if you don’t have a plan, but it is one of the most important things you can do to move forward in your business. There are a few key tips that can help you make the most of your marketing and make it really work for you.

Tip 1- Do your research: One of the best first steps you can take to making ...

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How to Make the Most of Your Holiday Marketing Strategy

Every year we all look forward to the Holidays. Whether it’s because of the food, fun, or just the occasional reprieve from work, the holidays are generally anticipated by most – and holidays can be a gold mine for your business if you leverage them correctly.  There are many different ways that you can make the most of the holidays, especially ones you didn’t know about! For example, if you are a cupcakery and you aren’t taki Continue Reading →

Social Media 101 for Small Businesses

Social Media DirectionThe crazy world of social media is one that all businesses must throw themselves into. In a situation that is sink or swim, not only must small businesses swim, they must learn how to navigate the rapids and float along. While social media can be daunting for a start up who just had the courage to open their doors, it doesn’t have to be something that will keep you ...

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Our 10 Favorite Utah Businesses

Our top 10It’s no secret that we love being a Utah business! (Have you seen our 20 reasons we love Utah post?) One of the best things about being snuggled in the silicon slopes is the awesome neighbors we get to see and hear about on a daily basis. We’ve picked our favorite ten businesses to spotlight this week. All of these companies have employed some impressive marketing techniques from community ...

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Fans Are Friends, Not Just Followers

Social media is a good way to connectAt the end of 2014, Facebook announced that it had an empathy team to help its employees and advertisers realize that the social media sites users’ are actual human beings. Facebook’s director of product design, Margaret Gould Stewart, said, “It’s kind of arrogant to think that the only reason that people exist is to use what you built. They actually have lives, like, outside ...

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How Facebook (and other social media) has affected the News World

 And what you can do about it

Social Media takes over journalismWe all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach news.

 
News outlets must now find a way ...

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3 New Utah Businesses That Are Doing Marketing Right

Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.

never forget another name, be a shark1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One of the ...

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4 Ways To Build A Better Online Reputation

It’s been said that “a picture is worth 1000 words”, but what if that picture ended up online where the internet never forgets? Online reputation management is a big problem in today’s digital world that businesses need to address. You wouldn’t get caught without a crisis management plan for your business, and you should have the same urgency for a reputation management plan in the online world.

Do you know what they are saying about ...</p><a class= Continue Reading →

5 Small Business Holiday Marketing Strategies

It’s the happiest season of all…and great for business!

Holidays ornaments in stlyeOne thing you can’t afford to save for the last minute this holiday season is your marketing. The holidays are all anyone thinks about come November 1st, so make the most of what everyone is thinking about.  Below find five tips to get your marketing ready for the “most wonderful time of the year.”

1. Make sure to have a ...

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Mark Cuban Waxes Wise for Good Social Media for Personal PR

Mark Cuban was recently featured in an Inc. Magazine YouTube video sharing what he knows about safeguarding your online reputation in Social Media. This caught my eye in part because our company, PilmerPR, is in the Public Relations and Online Reputation Management business. It also caught my eye because of my work this past decade launching around four dozen entrepreneurial startups and helping some, like Mozy, AdvancedMD, and Seastone land in the Inc. 500.

Those issues aside, my 5,000 social ...

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