3 Lessons Learned from Awful Social Media Blunders

Social media is great because of its ability to spread a message to millions of people in just mere minutes.  But it’s a double-edged sword that can either hurt or help you.  When used properly it can grow your business exponentially, but when used incorrectly it can destroy your reputation in a heartbeat.  Negativity spreads at least twice as fast as positivity. Don’t become a punch line on late night TV because you messed up a social media campaign. ...

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Trend Watch: In 2016, Influencer Marketing Will Shine

2016 Marketing Trends

As the year draws to a close, most of our clients are already planning January press releases, events, product launches, and trade shows. In the age of Adblock, on-demand television, and online newspapers, traditional advertising simply won’t cut it. Earned media remains one of the best ways to reach and motivate your audience. To stay ahead of the curve in 2016, one of the key trends to watch is the ...

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7 Visual Marketing Tools For Your Small Business

As the year winds down, business owners are busily planning for the year to come. This year, visual marketing came to the forefront of strategy, and in 2016 it will become even more important. Leaving out visual aspects to your advertising, social media, email, web, and PR campaigns with mean a smaller return on your investment, and no one wants that. With visual marketing becoming so crucial, small business owners are starting to rely more and more on outside ...

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