It’s no secret that we love being a Utah business! (Have you seen our 20 reasons we love Utah post?) One of the best things about being snuggled in the silicon slopes is the awesome neighbors we get to see and hear about on a daily basis. We’ve picked our favorite ten businesses to spotlight this week. All of these companies have employed some impressive marketing techniques from community ...Continue Reading → Share
At the end of 2014, Facebook announced that it had an empathy team to help its employees and advertisers realize that the social media sites users’ are actual human beings. Facebook’s director of product design, Margaret Gould Stewart, said, “It’s kind of arrogant to think that the only reason that people exist is to use what you built. They actually have lives, like, outside ...Continue Reading → Share
And what you can do about it
We all knew it was going to happen eventually; Facebook has taken over the world. Ok, maybe not the world, but it is definitely giving the news industry a run for its money. With more and more people getting their news digitally, social media is rapidly changing the way that journalists approach news.
News outlets must now find a way ...
Utah is known for its entrepreneurial spirit and drive. But what can help take a business from struggling start-up to blossoming business overnight? A genius marketing technique! These three new businesses: NameShark, Illumibowl and Foot Hammock are doing especially well.
1. NameShark is an app that helps you memorize names so you don’t have to deal with the embarrassment of forgetting one. One of the ...Continue Reading → Share
It’s been said that “a picture is worth 1000 words”, but what if that picture ended up online where the internet never forgets? Online reputation management is a big problem in today’s digital world that businesses need to address. You wouldn’t get caught without a crisis management plan for your business, and you should have the same urgency for a reputation management plan in the online world.
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It’s the happiest season of all…and great for business!
One thing you can’t afford to save for the last minute this holiday season is your marketing. The holidays are all anyone thinks about come November 1st, so make the most of what everyone is thinking about. Below find five tips to get your marketing ready for the “most wonderful time of the year.”
1. Make sure to have a ...Continue Reading → Share
Mark Cuban was recently featured in an Inc. Magazine YouTube video sharing what he knows about safeguarding your online reputation in Social Media. This caught my eye in part because our company, PilmerPR, is in the Public Relations and Online Reputation Management business. It also caught my eye because of my work this past decade launching around four dozen entrepreneurial startups and helping some, like Mozy, AdvancedMD, and Seastone land in the Inc. 500.
Those issues aside, my 5,000 social ...Continue Reading → Share
Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.
Obviously, entrepreneurs have a high stake in making the most of their time spent online.While ...Continue Reading → Share
The ever-changing world of social media can be tough to navigate, even for an experienced marketer. For start-up businesses it can seem almost impossible, a necessary evil that can make or break your new business. We want to help! Find five tips below that can help take your social media from being ineffective to your number one source for new business.
1. Less can be ...Continue Reading → Share
In this age of digital media, brand blogging is becoming a central part of content marketing. In fact, most of us can agree that having a company blog is a fairly important component to digital strategy. A branded blog can help increase customer (and potential customer) trust with industry knowledge and helpful information.