Our Utah PR firm garners awards for client companies as part of an overall brand marketing and public relations strategy. U.S. Synthetic, Lendio (FundingUniverse), Mozy, AdvancedMD, Humless, and SpotterRF are just a few clients benefiting from the publicity we helped them achieve. Awards are key “third party validation” vital to the believability of “the story” emerging ...
UVEF is Accepting Nominations for The Top 25 Under 5 2013 Awards – good public relations
The UVEF Top 25 Under Five Awards have recognized the development of more than 200 individuals and companies, including Utah success stories like ZAGG, Agel Enterprises, Interbank FX, Seastone, Altiris, Omniture, and Xango among many others. Companies throughout Utah, five years old or younger, are invited to ...Continue Reading → Share
Blogs and How to Blog are hot. Why? Done well, blogs as inbound content marketing draw traffic to the sales funnel and close the deal. According to a recent HotSpot survey, online conversion rates correlate closely to blog frequency. That means more customers for you.
This may not be news for everyone, but certainly a metrics-based look at why your company should blog. For the last few years the interest in How to Blog has risen dramatically.
Content Marketing is Old School made “New” with the advent of Google Panda & Penguin algorithm rule changes. Let me explain. Before the Web, blogging, before social media, professionals relied on delivering killer content through press releases, brochures, letters, phones, etc to attract and communicate with key publics/target markets. The power of great content was diluted by online SEO “gamers” of search systems. Savvy web marketers maximizes PPC and organic search results to drive ...Continue Reading → Share
Entrepreneurs on Parade – Start-up Extravaganza. Call it what you will but the room was packed to hear winners of this year’s Utah Valley Entrepreneurial Forum (UVEF) 2012 Awards (press release). Winners were gracious, new products were fascinating, and the comments of entrepreneurial sages generated lots of #UVEF tweets and note taking.Continue Reading → Share
Poor Corporate Social Responsibility (CSR) rides again!
Various sources in the past report that U.S. companies lag behind other nations in reporting and hiring experts to manage accountability for triple bottom line CSR – responsibility for People, Planet, & Profits. I’m hopeful the gap is narrowing, but the lagging accountability of U.S. companies reinforces stereotypes of greedy American companies and hedonistic U.S. consumers held by many globally. And here’s the rub. Actions count more that words and flowery reports.
Bangladesh police ...Continue Reading → Share
Public Relations campaigns, at least in this Utah PR firm’s experience, are usually measured in weeks or months. Even CSR PR (corporate social responsibility) campaign plans may forecast only a few years out.
Imagine a media relations plan spanning more than five decades. Now think of the volatile entertainment business where one hit wonders abound. It would be more rare than a photo of Jerry Lee Lewis, Carl Perkins, Elvis Presley and Johnny Cash singing together. Or, ...Continue Reading → Share
social media PR moxie, and the connections in crisis management planning to garner 4M Twitter hits (in 24 hours leading up to impact), shut down Broadway and the world’s largest stock exchange, cancel 15,000 flights at major ...Continue Reading → Share
In my public relations and Utah marketing work with PilmerPR, I’ve passed a hundred times by the business park area where Ancestry.com, Vivint, TNI, and a hundred other emerging entrepreneurial companies started. I’ve done PR consulting and media relations for many of them. This week Forbes, among many others, reported that Utah-headquartered genealogy software firm Ancestry.com entered an agreement to be acquired ...Continue Reading → Share