Brent Brown Toyota Scion Helps UVU Students Pay for Textbooks

Wolverine iQ Scholarship Competition

PilmerPR client Brent Brown Toyota Scion has teamed up with UVU Athletics to host the Wolverine iQ Scholarship Competition for all UVU students. This is a first-of-its-kind scholarship competition, in which UVU students design a school-themed car wrap for a Scion iQ, a sporty new fuel-efficient car geared towards the student consumer. The dealership will award the winner with a $1,000 textbook scholarship, and apply the winning design to an iQ for the university’s use!

In addition to setting up the social media campaign, we also arranged for them to introduce the contest during halftime at the last UVU Men’s Basketball home game of the season. The winning car will be unveiled on May 1st when UVU Men’s Baseball faces BYU at the Brent Brown Ballpark.

Students can download entry forms from the Brent Brown Toyota Facebook page. Entrants must post designs to the contest page no later than 11 p.m. on Mar. 25. Public voting will take place the following week on Facebook. Full rules and timelines are available on the Facebook page.

The public can also like the Facebook page to win other prizes throughout the contest.

We are proud to support clients like Brent Brown Toyota Scion which gives back generously to their community. Brent Brown has been an active supporter of Utah Valley University as part of its broader efforts to improve childhood education. In 2007, the dealership made a 10-year $1 million donation to then-UVSC in exchange for naming rights to the ballpark.

Help spread the word to any Wolverine friends or family, to help them combat the rising costs of textbooks, and join to possibly win a prize yourself!

How would you customize your dream car?

Brent Brown Toyota Scion and Utah Valley University (UVU) Athletics will announce Saturday the Wolverine iQ Scholarship Competition, a contest among UVU students to design a school-themed car wrap for a Scion iQ, a sporty new fuel-efficient car geared towards the student consumer. The dealership will award the winner with a $1,000 textbook scholarship, and apply the winning design to an iQ for the university’s use.

The competition will kick off at Saturday’s last home Men’s Basketball game against the University of Texas-Pan American.

“Students, have an opportunity here to be part of UVU history,” said Dustin Lyons, Scion manager at Brent Brown Toyota Scion. “The Wolverine iQ will not only add a new dynamic to UVU and Willy the Wolverine, but we be a visible reminder of UVU’s spirit throughout the community.”

From Feb. 25 through March 25, current UVU students can download entry forms from the Brent Brown Toyota Facebook page (Facebook.com/BrentBrownToyota). Entrants must post designs to the contest Facebook page no later than 11 p.m. on Mar. 25. Public voting will take place the following week on Facebook. Full rules and timelines are available at on the Facebook page.

Winners will be announced at a special ceremony held at Brent Brown Toyota Scion. The student whose design garnered the most votes on the Facebook page will receive a $1,000 textbook scholarship from Brent Brown Toyota Scion. The Wolverine-themed Scion iQ, as designed by the winner, will be unveiled on May 1 when UVU Men’s Baseball faces BYU at the Brent Brown Ballpark.

Brent Brown Toyota Scion has been an active supporter of Utah Valley University as part of its broader efforts to improve childhood education. In 2007, Brent Brown made a 10-year $1 million donation to then-UVSC in exchange for naming rights to the ballpark.

About Brent Brown Toyota Scion

As a leading Utah car dealership, Brent Brown Toyota Scion sets the standard in providing excellent and reliable vehicles at the best possible prices. With models like the Camry, Corolla, Matrix, Tundra and Venza, they have something for every taste and need. In addition to their wide selection of new cars, Brent Brown Toyota Scion carries an extensive inventory of pre-owned vehicles and the very best fully-inspected vehicles in the state, many of which are factory- certified models backed with a comprehensive warranty. Learn more at http://www.BrentBrownToyota.com.

About Utah Valley University

Utah Valley University is located in Orem, Utah, and is home to more than 33,000 students. UVU began as a vocational school during World War II, and in the seven decades since has evolved into a technical school, community college, state college and, finally, a comprehensive regional teaching university. UVU is one of Utah’s largest institutions of higher learning and offers programs ranging from career training to high-demand master degrees, with emphasis on undergraduate education. UVU athletics is an NCAA Division I program with 15 sports and competes primarily in the Great West Conference.

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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