CSR PR a Mandate for Prolacta

Working with clients focused on corporate social responsibility public relations (CSR PR) makes me feel good. Here is an awesome announcement from our client Prolacta that makes me think we are making a difference for good.

Prolacta Bioscience has announced that more than one million dollars (USD$1,000,000) has been donated to various charitable organizations over the past five years.  Prolacta’s contributions to the International Breast Milk Project (IBMP) have exceeded $567,000 since 2007.  Donations to Susan G. Komen for the Cure® have surpassed $406,000 since 2010, and Make-A-Wish® has received over $61,000 from Prolacta since 2011.  All of the donations were due to the generosity of breast milk donations made by moms across the country who had extra breast milk while nursing their babies, and chose to donate to Prolacta.

Full press release

We are proud to offer public relations to an organization that simultaniously helps save the lives of premature babies in neonatal intensive care units (NICUs) AND donates this much money to charities in one swoop. Truly, CSR PR is not just a marketing strategy for Prolacta; it is the essence of what they do. It is an inspiring example of what real corporate social responsibility is all about: “Be good, THEN talk about being good.”

Read one mom’s donation story in the Intelligencer

About the Author:

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.
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